Product Manager, Retention & Engagement

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of  higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. 

What We’re Looking For:

2U is searching for a Product Manager to own the learner retention and engagement experience for the edX Marketplace — a role that sits at the heart of edX's emergent Subscriptions offering, and deepens its position as the premier destination for ongoing professional learning.

The real value of an edX Subscription — for the learner and for the business — is created through continued engagement: returning to learn, discovering new programs, deepening a subscription relationship, and building the kind of loyalty that drives long-term retention and revenue. This PM owns the product experiences and capabilities that make that happen.

You will own the product roadmap for Subscriber retention and engagement across the edX platform — including the learner dashboard and account management experience, personalized recommendations and re-engagement surfaces, subscription engagement features, and cross-platform lifecycle touchpoints. You will work in close partnership with the lifecycle marketing team to ensure that on-site product experiences and off-site marketing communications are coordinated, coherent, and effective at keeping learners active and subscribed.

This role is an opportunity to build meaningful product experiences that directly improve learner outcomes — and that drive the subscription retention metrics that matter most to the edX business.

Responsibilities Include, But Are Not Limited To:

• Own the edX.org learner retention and engagement product roadmap — including the learner dashboard, account management, subscription engagement features, and personalized re-engagement surfaces.
• Define and execute product strategies to improve subscription retention, reduce churn, and increase learner lifetime value.
• Partner with the lifecycle marketing team to align on-site product experiences with off-site email, push, and multi-channel lifecycle communications — ensuring a coherent, coordinated learner journey across all touchpoints.
• Develop and drive product features that surface personalized course and program recommendations to active learners, increasing engagement depth and cross-sell conversion.
• Define, track, and report on engagement and retention KPIs — including subscription retention rate, churn rate, learner activity metrics, and engagement depth indicators.
• Use learner feedback, behavioral data, and market research to identify friction points and opportunities in the post-enrollment experience; prioritize and address the most impactful improvements.
• Define engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to deliver results.
• Collaborate with the Sr. PM Subscriptions Growth to ensure retention and engagement strategies are aligned with the overall subscription product roadmap and commercial model.
• Interact directly with learners, lifecycle marketers, and organizational stakeholders to understand emerging needs and capture them in product memos, demos, and status updates.
• Regularly measure and communicate impact and outcomes; adjust course based on data and experimentation results.
• Use your own product — be an edX learner, explore the subscription experience, and develop genuine empathy for the post-enrollment journey.

Things That Should Be In Your Background:

• 2-5 years of product management experience or related field. 
• 2+ years of proven experience in product management for a B2C marketplace or ecommerce business, with a track record of successful product launches and cross-functional team leadership
• Experience building and owning a product roadmap
• Structured and data-driven thinking with a strong bias to action
• Strong understanding of technical concepts
• Excellent communication and cross-functional leadership skills
• Strong empathy and intuition for our learners and customers
• Experience with agile software development
• Desire to improve access to education around the world

Other Attributes That Will Help You In This Role:

• Experience with consumer subscription products and subscription retention mechanics.
• Familiarity with personalization and recommendation systems.
• Background in marketplace, edtech, or consumer mobile/web products.
• Experience with A/B testing and product analytics platforms such as Amplitude, Mixpanel, or similar.
• Familiarity with CRM and marketing automation platforms and how they connect to on-site product experiences.

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. 

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($124,100 - 144,00), with potential bonus eligibility.  Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: [email protected]. 

About 2U

2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world’s leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master’s degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.