Job Description
PURPOSE OF THE ROLE
Responsible for managing the brand plan for the product portfolio under your responsibility. Ensures the sustainable growth of brands and the launch of new products. Is responsible for meeting the defined scope in a compliant manner and is accountable for budget performance (P&L). Identifies and evaluates business opportunities through continuous analysis and detection of patient needs and implements new and innovative business models. Improve the performance and commercial output of products, focusing on improving sales.
ACCOUNTABILITIES
- Provide high-quality information and analysis with the objective of understanding customer needs across the entire Takeda Mexico portfolio.
- Maximize the potential of the product portfolio and develop and implement the annual brand plan according to the guidelines established by the Business Unit.
- Establish the guidelines that provide value for the differentiation and positioning of the brand in the market through innovative strategies and new business models (Digital, etc.)
- Implement commercial intelligence tools and new models of collaboration or efficient response to consumers.
- Manage the brand's expense budget as well as monitor and comply with the sales budget in a timely manner.
- Analyze the market, competition and brand performance together with the BizOps area in order to guarantee the business strategy and maximize results.
- Lead projects in a multi-functional manner with all areas of the organization involved with the product and guarantee its correct implementation.
- Ensure the development and launch of new products and/or line extensions or new business presentations.
- Guide and supervise supply processes, distributing and recording that the brand meets commercial objectives (forecast and planning).
- Establish adequate public relations with medical societies, suppliers and clients, to guarantee a good company-client relationship and improve negotiations and participation in accounts.
KNOWLEDGE, EXPERIENCE, IMPACT, COMMUNICATION SKILLS, AND INNOVATION
- Logical and strategic thinking, focused on delivering results. (increase sales).
- Excellent communication skills, coordination, interpersonal relationships with multifunctional teams.
- Leadership capacity and communication skills at all levels.
- Market intelligence and management of key audits.
- Budget and finance administration (Sales scenarios and P&L).
- Knowledge and proven experience in the process of selling primary care products through differentiated business models.
- Generates mutually beneficial negotiations between the producer and the distributor.
- Establishes solid relationships with sales channels.
CAPABILITIES
- Is open and responsive
- Propose solutions
- Execute plans
- Promote change
- Drive results
- Strategic approach
- Leading change
- Develop in-house talent
ACADEMIC BACKGROUND AND CORE EXPERIENCE
- Bachelor's degree in Marketing, Scientific Discipline or Administrative Areas.
- Pharmaceutical/Biotech Marketing or Trade Marketing experience.
- Experience handling controlled product (Fracción II) is preferred.
- Advanced English language skills.
Locations
MEX - Santa Fe
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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What We Do
For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation, and as a future-focused organization, we’re continuing to drive forward with endurance in our steadfast pursuit to achieve the best outcomes for our patients in a rapidly changing world. We have been preparing for this period of value creation by investing in data, digital and technology, and we’re proud of our employees and their commitment to turning groundbreaking ideas into life-changing impacts. Since our founding in Japan, integrity and putting patients first have been at the heart of our identity, and we will emerge ready for our future as one of the most trusted and science-driven digital biopharmaceutical companies. Join a team where your innovation impacts lives. Together, we’ll realize improved outcomes by improving data quality, enhancing launch execution and improving the patient journey. You’ll play a critical role in accelerating data collection and increasing accuracy across all parts of the business. Patients across the globe will benefit from access to treatments afforded by greater opportunities and efficiency in our research and development.
Why Work With Us
We connect to our history and Japanese heritage through everything we do to bring our purpose, values, vision, and imperatives to life. We are committed to bringing better health and a brighter future to patients. Being a part of Takeda means having the opportunity to be a part of something bigger than yourself.
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