Product Manager, Platform Growth

Posted Yesterday
Hiring Remotely in California, USA
Remote
120K-150K Annually
Mid level
AdTech • Agency • Marketing Tech • Manufacturing
The leading CTV DSP, with direct publisher relationships, real-time transparency, attribution, and white-glove service.
The Role
Lead in-product customer experience to drive onboarding, feature adoption, engagement, and retention. Design and execute onboarding flows, tours, tooltips, checklists, announcements, and contextual education. Use product telemetry and customer feedback to identify friction, define success metrics, run experiments, and partner with Design, Engineering, Product Marketing, and Customer Success from discovery through launch and iteration.
Summary Generated by Built In

JamLoop is building the next generation of performance-driven advertising for the streaming TV era.

We help brands and agencies turn CTV into a measurable, accountable growth channel, connecting advertising directly to real business outcomes, both online and offline. Our platform combines proprietary bidding, premium direct inventory, and advanced audience targeting to run high-performance CTV campaigns with precision.

We believe streaming TV advertising should do more than build awareness. It should drive business growth.

JamLoop is a lean, high-expectation team operating in a high-growth environment. The opportunity here is real: to build, shape, and scale alongside a company defining the future of performance advertising.

Role Overview

    We are looking for a Product Manager to lead the in-product customer experience across JamLoop's customer platform.

    This role is responsible for driving feature adoption, customer engagement, onboarding, and retention through thoughtful in-product experiences. You will own the strategy and execution of how customers discover, learn, and engage with product capabilities through onboarding flows, guided tours, checklists, announcements, release communications, contextual education, and other in-platform experiences.

    In the near term, success comes from establishing a scalable approach to in-product engagement, improving customer adoption of key features, and creating a more intentional customer journey across the platform. You will work closely with Product Marketing, Design, Customer Success, and Engineering to ensure product launches, feature education, and customer communications are effectively delivered within the product experience itself.

    This is a hybrid strategic and hands-on role for someone who is passionate about user experience, customer behavior, and product adoption. The ideal candidate can combine customer insight, product thinking, experimentation, and execution to create experiences that help customers realize value faster and engage more deeply with the platform.

What You'll Own

    What You’ll OwnIn-Product Engagement
    • Own tooltips, tours, checklists, announcements, and other in-platform guidance
    • Build scalable ways to help users discover, understand, and adopt key features
    • Partner with Product Marketing on launch messaging and in-product education
    • Customer Experience & Adoption
      • Identify friction points across onboarding, reporting, and platform usage
      • Use customer feedback and product data to improve activation, engagement, and retention
      • Define success metrics and measure impact after launch
      • Product Execution
        • Lead initiatives from discovery through launch and iteration
        • Partner with Engineering, Design, Product Marketing, and Customer Success
        • Clarify scope, tradeoffs, dependencies, and risks early

What You Bring

    What You BringMust-Haves
    • 3+ years of Product Management experience in SaaS, AdTech, MarTech, or related technology environments
    • Experience improving onboarding, feature adoption, engagement, or retention within a software product
    • Experience using product telemetry, customer behavior data, and user feedback to identify opportunities and measure impact
    • Hands-on experience with in-product engagement platforms such as Pendo, Intercom, Appcues, Product Fruits, WalkMe, Chameleon, or similar tools
    • Strong understanding of how to design, launch, and optimize onboarding flows, product tours, tooltips, checklists, announcements, and feature adoption programs
    • Excellent communication skills and the ability to align Product, Engineering, Design, Product Marketing, and Customer Success
    • Proven ability to independently own initiatives from concept through launch
    • Nice-to-Haves
      • Experience in advertising technology, media, marketing technology, or performance marketing
      • Experience with product analytics and telemetry platforms such as Amplitude, Mixpanel, Heap, PostHog, or similar tools
      • Experience partnering closely with Product Marketing on feature launches, customer education, and adoption strategies
      • Startup or high-growth company experience

Life @ JamLoop
 
At JamLoop, we have built a culture that aligns to our values of ownership, customer focus, curiosity, tenacity, innovation, judgement, teamwork, communication, honesty and impact. In joining our team you’ll work with very motivated and knowledgeable people, build pioneering products and utilize cutting-edge technology. Our JamLoop team members see rapid career growth opportunities stemming from our culture of alignment, bottom up innovation, our clarity of goals and unrelenting mission.
 
Please reach out if you want a seat on our rocket-ship and are passionate about Streaming CTV Advertising.
 
At JamLoop we’re proud to be an equal opportunity workplace dedicated to equality, fairness and human kindness.

Skills Required

  • 3+ years of Product Management experience in SaaS, AdTech, MarTech, or related technology environments
  • Experience improving onboarding, feature adoption, engagement, or retention within a software product
  • Experience using product telemetry, customer behavior data, and user feedback to identify opportunities and measure impact
  • Hands-on experience with in-product engagement platforms (Pendo, Intercom, Appcues, Product Fruits, WalkMe, Chameleon, or similar)
  • Strong understanding of how to design, launch, and optimize onboarding flows, product tours, tooltips, checklists, announcements, and feature adoption programs
  • Excellent communication skills and ability to align Product, Engineering, Design, Product Marketing, and Customer Success
  • Proven ability to independently own initiatives from concept through launch
  • Experience with product analytics/telemetry platforms (Amplitude, Mixpanel, Heap, PostHog, or similar)
  • Experience in advertising technology, media, marketing technology, or performance marketing
  • Startup or high-growth company experience
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The Company
HQ: Walnut Creek, CA
78 Employees
Year Founded: 2018

What We Do

Recognized by Deloitte Technology Fast 500 for innovation, Inc Power Partner for outstanding service, Stevie's Gold Awards for technology excellence, and by AdExchanger as the top programmatic power player. JamLoop’s CTV platform makes it easy to reach your audience with precise targeting across 60,000 segments and 300+ apps.

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