Summary
As the Product Manager for Personalised Recommendations, your goal is to shape how M&S maximises the value of product recommendations and outfitting solutions across our digital customer journeys. You will lead the development of in-house-built recommendation and AI technology, working closely with software engineers, data scientists and commercial partners to deliver relevant, trusted and inspiring experiences for our customers.
Your role is to turn customer, product and outfit data into recommendations that feel helpful, timely and unmistakably M&S. You will continue to build on our AI Stylist capabilities, expanding them into more use cases across the customer journey so customers can discover the right products, complete the look and feel confident in their choices, while giving our teams scalable tools to optimise performance across web and app.
You will set the strategy for the Personalised Recommendations product area, creating a prioritised roadmap that balances immediate commercial impact with long-term platform scalability, model quality, AI innovation and operational excellence.
What you'll do
Define the strategy and roadmap for Personalised Recommendations, shaping how customers discover products across web and app.
Develop and enhance recommendation and outfitting capabilities that improve relevance, engagement and conversion.
Expand AI-powered experiences, identifying new opportunities to help customers discover products and complete looks.
Prioritise and deliver a product backlog that balances customer needs, commercial value and technical priorities.
Use experimentation, analytics and customer insight to continuously optimise performance and outcomes.
Who you are
You have a passion for creating personalised customer experiences that are relevant, trusted and commercially impactful.
You are comfortable working with data, AI technologies and technical teams to inform product decisions.
You have experience delivering digital products in agile environments and turning complex challenges into clear priorities.
You build strong relationships across engineering, data, UX and commercial teams to drive alignment and delivery.
You use insight, experimentation and performance data to make decisions and deliver measurable results.
What’s in it for you?
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
Competitive holiday allowance with the option to buy more
Discretionary bonus schemes linked to your performance and ours
Strong pension and life assurance to help plan for the future
Tailored induction and training to support your development from day one
Exclusive perks and savings through our M&S Choices portal
Market-leading family policies, including parental, adoption and neonatal leave
24/7 wellbeing support, including virtual GP access and mental health services
One paid volunteer day a year to support a cause that matters to you
Everyone’s welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
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Skills Required
- Experience creating personalised customer experiences and product recommendations
- Comfort working with data, AI technologies and technical teams
- Experience delivering digital products in agile environments
- Ability to define product strategy and prioritised roadmaps
- Experience using experimentation, analytics and customer insight to optimise performance
- Strong stakeholder management across engineering, data, UX and commercial teams
What We Do
At M&S, we're dedicated to being the most trusted retailer, prioritising quality and delivering value. Every day, we bring the magic of M&S to our customers, whenever, wherever and however they want to shop with us. For over a century, we've set the standard, doing the right thing and embracing innovation. Today, with over 65,000 colleagues serving 32 million customers globally, we're putting quality products at the heart of everything we do. Tomorrow holds boundless opportunities with us. We're pioneering digital innovation and shaping the future of retail where our values drive every action. We stay close to customers and colleagues, always curious and connected. Our decisions are bold, our actions ambitious. Transparency is paramount, with straightforward, honest communication. We're constantly innovating, always striving for the best. Our focus is on aiming higher and winning together, combined with wise financial decisions to secure our future. Join us at M&S to shape the future of retail.


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