At Finastra, we’re a global leader in financial services software, dedicated to expanding access to financial services and shaping what’s next for the industry. Our technology powers mission‑critical solutions across Lending, Payments and Universal Banking, supporting over 7,000 customers, including 80% of the world’s top 50 banks, in more than 110 countries.
What will you contribute?
The Product Marketing Manager – Payments and Messaging will play a pivotal role in shaping and executing the go-to-market (GTM) strategy for Finastra’s payments portfolio. This role is responsible for developing compelling, value-based messaging, enabling sales, and driving market awareness across target segments. The ideal candidate combines strong product marketing expertise with a solid understanding of modern payments processing and infrastructure, enabling them to translate complex technical capabilities into clear, differentiated business value for customers.
Responsibilities & Deliverables: GTM Strategy Execution
Support the development and execution of integrated GTM plans Finastra’s Payments products across target markets and personas.
Ensure alignment with broader payments portfolio strategy, regional priorities, and revenue objectives.
Value Proposition & Messaging Development
Create clear, differentiated messaging frameworks that articulate the business value of Finastra’s payment solutions.
Translate complex product features (e.g., cloud-native architecture, real-time processing, payment rails integration) into compelling customer outcomes (efficiency, scalability, compliance, growth).
Content & Sales Enablement
Develop high-quality marketing and sales enablement assets including presentations, solution briefs, case studies, battlecards, and web content.
Equip sales teams with persona-based messaging and tools to effectively position solutions in competitive scenarios.
Market & Competitive Intelligence
Conduct market analysis to identify trends in payments (e.g., real-time payments, ISO 20022, cloud adoption, Payments-as-a-Service).
Monitor competitor positioning and provide actionable insights to refine messaging and differentiation.
Campaign & Demand Generation Support
Collaborate with demand generation teams to develop and optimize campaigns that drive pipeline and customer engagement.
Contribute messaging and content for digital campaigns, events, and industry engagements.
Cross-functional Collaboration
Work closely with Product Management, Sales, Pre-Sales, and Regional Marketing teams to ensure consistent positioning and successful product launches.
Act as the “voice of the market” internally, feeding customer insights into product and strategy discussions.
Required Experience:
Product Marketing Expertise
Proven experience in product marketing, preferably within financial services or fintech.
Strong understanding of GTM planning, messaging development, and sales enablement.
Payments Domain Knowledge
Solid understanding of modern payment processing and infrastructure, including:
Real-time payments, cross-border payments, and payment hubs
Payment rails (SEPA, Faster Payments, SWIFT, etc.)
Industry trends such as ISO 20022, cloud/SaaS delivery, and Payments-as-a-Service
Ability to articulate how payment technologies deliver business outcomes for financial institutions.
Content & Storytelling Skills
Exceptional ability to translate complex technical features into clear, concise, and compelling business benefits.
Strong writing, presentation, and communication skills tailored to different personas (business and technical).
Marketing Tools & Capabilities
Familiarity with core marketing tools such as CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo), and content management systems.
Experience supporting digital campaigns and understanding performance metrics (conversion, engagement, pipeline contribution).
Analytical & Strategic Thinking
Ability to synthesize market, customer, and competitive insights into actionable marketing strategies.
Data-driven mindset with attention to detail.
Collaboration & Stakeholder Management
Experience working in cross-functional, global environments.
Strong interpersonal skills with the ability to influence and align stakeholders across product, sales, and marketing teams.
We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we stand for:
Flexibility: Enjoy unlimited vacation, subject to local regulations and business priorities. Benefit from hybrid working arrangements and inclusive policies such as paid time off for voting, bereavement, and sick leave.
Well‑being: Access confidential one‑to‑one support through our Employee Assistance Program, connect with our network of Wellbeing Champions and Gather Groups, and take part in monthly events and initiatives designed to help you thrive—inside and outside of work.
Health & Financial Security: Medical, life and disability insurance, retirement plans, lifestyle, and other benefits.*
Sustainability: Paid time off for volunteering and donation‑matching opportunities to support causes that matter to you.
Inclusion: Get involved in our inclusion communities, such as Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, and Women@Finastra—open to everyone who wants to participate and contribute.
Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
Recognition: Take part in our global recognition program, Finastra Celebrates, and share your voice through regular employee surveys that help shape our culture and ways of working.
*Specific benefits may vary by location.
At Finastra, each individual is unique—bringing their own ideas, perspectives, cultural backgrounds, and experiences. We learn from one another, value what makes us different, and create an environment where everyone feels included, supported, and able to be their authentic selves.
Be unique. Be exceptional. Help us make a difference at Finastra.
Applicants for this position need to be located in posted location or their immediate surrounding areas. Due to the requirements of this position, this job posting is not available for, and Finastra will not be considering any applicants who currently reside in New York City or California.
Skills Required
- Proven experience in product marketing, preferably in financial services or fintech
- Strong understanding of go-to-market planning, messaging development, and sales enablement
- Solid knowledge of modern payment processing and infrastructure (real-time, cross-border, payment hubs)
- Familiarity with payment rails and standards (SEPA, Faster Payments, SWIFT, ISO 20022)
- Ability to translate technical product features into clear business outcomes and messaging
- Strong writing, presentation, and communication skills for business and technical personas
- Familiarity with CRM (e.g., Salesforce), marketing automation (e.g., Marketo), and CMS
- Experience supporting digital campaigns and familiarity with performance metrics (conversion, engagement, pipeline)
- Analytical and strategic thinking; ability to synthesize market, customer, and competitive insights
- Experience working in cross-functional, global environments and strong stakeholder management skills
- Applicants must be located in the posted location or immediate surrounding areas; applicants residing in New York City or California will not be considered
Finastra Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Finastra and has not been reviewed or approved by Finastra.
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Leave & Time Off Breadth — Leave is positioned as flexible/“unlimited” in many roles, which can support work-life balance when team norms allow it. Hybrid/flexible working is also framed as a core part of the overall rewards experience.
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Parental & Family Support — Parental leave is described as relatively generous in the US, with multiple references to roughly three months (or around 12 weeks) fully paid and equal leave for mothers and fathers. This is repeatedly highlighted as a meaningful component of the benefits package.
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Wellbeing & Lifestyle Benefits — Wellbeing support is emphasized through offerings like an Employee Assistance Program and TaskHuman coaching, alongside volunteering time off and employee networks. These programs broaden total rewards beyond cash compensation.
Finastra Insights
What We Do
At Finastra our purpose is to unlock the power of finance for everyone & redefine finance for good. We’re the orchestrator of open finance; building and delivering innovative, next-generation technology on our open Fusion software architecture and cloud ecosystem. We’re one of the world’s largest FinTechs, working with over 9,000 customers including 90 of the top 100 banks globally. We’re creating a pioneering open platform that’s disrupting the financial industry, changing how financial software is developed and used. We believe in collaboration for innovation, to unlock the potential of people, businesses and communities. We have an unmatched portfolio of financial software and deliver mission critical solutions for financial institutions of all sizes, on premises or in the cloud. Our open architecture and platform approach embrace a wide ecosystem of partners and co innovators. Together we're leading the way in which applications are written, deployed and consumed in the world of financial services. Our people mission is to be the most loved and inclusive fintech company in the world; a mission we take seriously. DE&I factors into everything we do and every decision we make as a business. When you join Finastra, you open up a world of possibilities. With us, you can supercharge financial institutions, big tech and fintech while also building a more inclusive finance industry. We believe our people thrive when given the opportunity to be their authentic selves and we trust our people to work how, when and where they want; this is OPENworking. Our 2+ policy provides the perfect mix of focused work at home, coupled with the meaningful connection that comes from in person collaboration, coaching and community. We're rolling out a new programme where our people take as much leave as they need; we do not count vacation days and we trust our people to work in a way that suits them, when it suits them. Come join the future of Fintech, and make your world. OPEN.
