Job Title: Product Manager, Pathwai
Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
ABOUT BRANCHLAB
BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.
Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.
BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization.
THE OPPORTUNITY
We are looking for a Product Manager to help shape and grow Pathwai, BranchLab’s customer-facing platform. This role is ideal for someone who enjoys working closely with users, designers, engineers, and data teams to build intuitive products that solve real customer problems.
You will help define and deliver platform experiences including conversational AI agents, planning and recommendation tools, dashboards, workflows, and other customer-facing capabilities used by pharmaceutical marketers and agency partners.
KEY RESPONSIBILITIES
Partner with Engineering, Design, Data Science, and Product leadership to define product requirements and deliver new features.
Help shape the Pathwai roadmap by gathering customer feedback, analyzing usage data, and identifying product opportunities.
Own day-to-day execution for product initiatives from discovery through launch.
Support the development of conversational agent experiences that help users access insights and make decisions more efficiently.
Contribute to planning, audience, measurement, and workflow tools used by healthcare marketing teams.
Write product requirements, user stories, and acceptance criteria.
Monitor product performance and adoption metrics and recommend improvements.
Participate in customer conversations, product demonstrations, and feedback sessions.
REQUIRED SKILLS & EXPERIENCE
2+ years of experience in product management, product operations, business analysis, consulting, or a related role.
Experience leveraging AI tools to drive efficiency and aid in decision making.
Experience working with ENG and Design teams to rapidly prototype, build, test and deliver product features
Strong communication and organizational skills.
Ability to break down complex problems into clear requirements and priorities.
Comfort working with data and using metrics to make decisions.
Experience collaborating with technical and non-technical stakeholders.
Curiosity, initiative, and a desire to learn in a fast-moving environment.
PREFERRED QUALIFICATIONS
Experience with SaaS products, analytics platforms, AI-powered products, or workflow tools.
Healthcare, pharmaceutical marketing, adtech, martech, or healthcare data experience is preferred but not required.
Experience conducting user research or customer interviews.
Familiarity with agile product development processes.
WHAT SUCCESS LOOKS LIKE
Customers actively adopt and engage with new Pathwai capabilities.
Features are delivered with clear business outcomes and measurable user value.
Customer feedback is consistently incorporated into product decisions.
Pathwai experiences become easier, faster, and more valuable for pharmaceutical clients.
WHY JOIN BRANCHLAB?
Competitive Salary & Comprehensive Benefits
Small, Agile Team – Your work will have a direct impact
Equity Opportunities – Grow with the company
Skills Required
- 2+ years of experience in product management, product operations, business analysis, consulting, or a related role.
- Experience leveraging AI tools to drive efficiency and aid in decision making.
- Experience working with engineering and design teams to prototype, build, test, and deliver product features.
- Strong communication and organizational skills.
- Ability to break down complex problems into clear requirements and priorities.
- Comfort working with data and using metrics to make decisions.
- Experience collaborating with technical and non-technical stakeholders.
- Curiosity, initiative, and a desire to learn in a fast-moving environment.
- Experience with SaaS products, analytics platforms, AI-powered products, or workflow tools.
- Healthcare, pharmaceutical marketing, adtech, martech, or healthcare data experience.
- Experience conducting user research or customer interviews.
- Familiarity with agile product development processes.
What We Do
BranchLab is an AI-native technology company setting a new standard in privacy-first, outcome-based advertising for healthcare. Its platform, Pathwai™ enables brands, agencies, and media partners to design, activate, and measure audiences optimized to real-world outcomes such as prescriptions, diagnoses, or healthcare visits using non-health data.
