What You'll Do:
- Own the end-to-end product roadmap for Samba's outcomes and attribution capabilities, including conversion measurement, lift studies, and third-party data integrations
- Define requirements for attribution workflows—from third-party exposure or outcome data ingestion and audience matching to control group construction, results computation, and client-facing reporting
- Partner cross-functionally with data science, engineering, sales, and client success to build measurement methodologies that are both statistically rigorous and commercially compelling
- Develop and expand integrations with outcome signal providers across retail, automotive, travel, finance, and other key verticals—including point-of-sale data, website pixels, CRM feeds, and foot traffic signals
- Translate complex measurement concepts—incrementality, matched market testing, geo-based holdouts, media mix modeling—into clear product specs and client-ready narratives
- Build repeatable, scalable study frameworks that enable clients to move from custom one-off measurement engagements to always-on outcomes intelligence
- Stay ahead of industry shifts in measurement methodology, including the move toward incrementality as the new standard and the growing role of clean rooms in outcome attribution
- Define and track product success metrics including study turnaround time, methodology accuracy, client adoption, and renewal rates tied to measurement value
Who You Are:
- 3+ years of product management experience in ad tech, measurement, analytics, or data platforms
- Deep understanding of advertising attribution methodologies—conversion lift, brand lift, geo holdouts, incrementality testing, and multi-touch attribution
- Familiarity with the outcome signal landscape: retail data providers, foot traffic vendors, pixel-based conversion tracking, and 3P data onboarding
- Experience shipping measurement or analytics products that required close collaboration between data science, engineering, and client-facing teams
- Ability to navigate the tension between methodological rigor and commercial practicality—knowing when perfect is the enemy of shipped
- Strong communicator who can make statistics feel intuitive to a media buyer and make business requirements feel precise to a data scientist
- Track record of executing in ambiguous, fast-moving environments where measurement standards and client expectations are constantly evolving
- Hustler mentality: you build conviction with data, move with urgency, and close the loop between what we ship and what clients actually value
Skills Required
- 3+ years of product management experience in ad tech, measurement, analytics, or data platforms
- Deep understanding of advertising attribution methodologies
- Familiarity with the outcome signal landscape
- Experience shipping measurement or analytics products
- Strong communicator capable of simplifying complex statistics
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
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