Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. There is considerable interface with and support to Sales, Development, Finance, Supply Chain, Surgeon Education, Sales Training and other departments within the organization, as well as heavy interface with surgeon customers regarding both new product requirements and existing product support.
Essential Duties and Responsibilities
- Responsible for a portion of portfolio from the inception through obsolescence for each product.
- Assists in developing marketing strategy by studying economic indicators; outlining the product requirements for surgery; tracking changes in supply and demand; identifying surgeon customers and their current and future needs
- Assists in driving U.S. market share by developing marketing plans and programs for each product, coordinating and assisting with training
- Maintains relationships with surgeon customers by organizing and developing specific customer-relations programs; determining company presence at conventions, annual meetings, and trade associations
- Develops sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line.
- Provides leadership and support for the design, development and implementation of products and service lines on cross-functional teams.
- Identifies priorities of present and future products by determining and evaluating current and future market trends
- Maintains professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies
- Participates in marketing events such as seminars, trade shows, and convention events
- Capable of managing and developing Product Managers capable of carrying out needed marketing strategies
- Manager an allotted operating budget and oversees day-to-day management to meet or exceed budget goals
- Able to travel between 15-40%
- Other duties as assigned
Requirements
- Extensive knowledge of the spine market and the ability to continuously evaluate trends and adjust strategy to compensate and take advantage of shifts
- Proven history in managing surgical navigation and robotics product lines.
- Understanding of agile development principals.
- Ability to lead cross-functional teams
- Excellent oral and written communication skills.
- Superior interpersonal skills.
- Ability to organize and prioritize workflow and to meet established timeframes.
- Ability to multi-task within a cross-functional team and matrix management structure
- Strong attention to details.
- Ability to represent the company at a variety of business functions or situations in a professional and competent manner.
- Ability to exercise independent judgment consistent with department guidelines.
- Ability to perform multiple tasks in a fast-paced, team environment.
- Ability to work under pressure.
- Proven skill and experience in overall market analysis, planning, development and management.
- Demonstrated capacity for planning, marketing and product development.
- Ability to prepare sales forecasts
- Experience with and understanding of a clinical/surgical environment and workflow.
Education and Experience
- Bachelor’s degree in Business Administration, Marketing, or related field required.
- 3+ years of successful medical device marketing management experience with direct involvement in marketing and product management where the product portfolio included surgical navigation and/or robotic capabilities.
- A track record of success that demonstrates analytical marketing skills and innovation is required. Collaboration experience with multidisciplinary teams and a full understanding of the marketing function, operating room specialties and procedures, and a successful history of influencing product development in the surgical robots and/or navigation space. Prior successful development and launch of medical technology products through full lifecycle also required.
Equal Employment Opportunity & Other Disclosures
ATEC is committed to providing equal employment opportunities to its employees and applicants without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender expression, or any other protected status in accordance with all applicable federal, state or local laws. Further, ATEC will make reasonable accommodations that are necessary to comply with disability discrimination laws.
For roles based in the United States that require access to hospital facilities, must be eligible for and maintain credentials at all required hospitals, including meeting any applicable physical requirements or vaccination requirements (including the COVID-19 vaccine, as applicable).
At this time, ATEC Spine does not sponsor employment visas for this position. Candidates must be authorized to work in the United States without the need for current or future employer sponsorship.
Salary Range
Alphatec Spine, Inc. complies with state and federal wage and hour laws and compensation depends upon candidate’s qualifications, education, skill set, years of experience, and internal equity. $105,000- $125,000 Full-Time Annual Salary
Skills Required
- Bachelor's degree in Business Administration, Marketing, or related field
- 3+ years medical device marketing/product management experience with surgical navigation and/or robotic capabilities
- Proven history managing surgical navigation and robotics product lines
- Extensive knowledge of the spine market and ability to evaluate trends and adjust strategy
- Understanding of agile development principles
- Proven track record developing and launching medical technology products through full lifecycle
- Experience with clinical/surgical environments and operating room workflows
- Ability to lead cross-functional teams and influence product development
- Ability to prepare sales forecasts and perform market analysis, planning, development and management
- Excellent oral and written communication and superior interpersonal skills
- Ability to organize, prioritize, multi-task, work under pressure, and meet timeframes
- Experience managing and developing Product Managers and overseeing an operating budget
- Able to travel 15-40%
- Maintain hospital credentials and meet applicable physical/vaccination requirements for facility access (U.S.-based)
- Track record demonstrating analytical marketing skills and innovation; collaboration with multidisciplinary teams
What We Do
ATEC Spine is a medical device company dedicated to revolutionizing the approach to spine surgery through innovation. ATEC’s Organic Innovation Machine™ is the greatest concentration of spine know-how in the industry and committed to the creation of clinical distinction. Leveraging 100% spine focus and expertise, we seek to improve spine surgery by rethinking, redesigning and seamlessly integrating the technologies required from the ground up. The innovation that results from that process is being rapidly adopted because, like us, spine surgeons covet informatic and procedural sophistication that enables more predictable, more reproducible care. Our flagship technology, the Prone TransPsoas (PTP™) Procedure, leveraged decades of experience to advance first-generation lateral surgery with a more familiar patient position and elevated neuromonitoring. EOS imaging, the backbone of ATEC’s informatic ecosystem, provides radiographic imaging, enabling standing, full-body, global alignment assessments. We are further developing EOS technology to elevate spine care with unprecedented capabilities. Our vision is to be the standard bearer in spine. Visit our website for more information: www.atecspine.com







