Product Manager, Navigation & Guidance Solutions

Posted Yesterday
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Boston, MA, USA
In-Office
105K-128K Annually
Mid level
Healthtech
The Role
The Product Manager supports the strategy, development, implementation, and ongoing enhancement of digital healthcare navigation and guidance products. Responsibilities include gathering requirements, coordinating cross-functional initiatives, managing vendors, tracking KPIs, analyzing financial and operational performance, ensuring regulatory alignment, supporting sales and account teams, and identifying product improvement opportunities. The role requires healthcare and health insurance knowledge, strong communication and analytical skills, and experience managing product or business initiatives.
Summary Generated by Built In
Ready to help us transform healthcare? Bring your true colors to blue. What we need

The Product Manager, Navigation & Guidance Solutions, supports the development, enhancement, implementation, and ongoing management of innovative healthcare products and solutions designed to improve affordability, quality, member experience, and healthcare outcomes. Specifically, this role will be responsible for developing and managing offerings that support digital navigation, consumer engagement, and guidance within the healthcare journey.

The Product Manager may also support other healthcare offerings across a broad portfolio of products intended to meet evolving employer and market needs, as well as improve affordability, quality, member experience, and healthcare outcomes. Some examples include provider network-based, consumer engagement, and/or financial healthcare solutions (e.g., Health Savings Accounts (HSAs), Flexible Spending Accounts (FSAs)).

The Product Manager partners closely with external vendors as well as cross-functional teams including Sales, Network Management, Clinical, Operations, Finance, Actuarial, Marketing, Digital, and Technology to support product strategy, design, implementation, operational readiness, and ongoing enhancement initiatives.

This position is eligible for the Flex persona. We welcome local and out-of-state candidates under a hybrid model: those living within 50 miles of a BCBSMA office (Boston or Hingham) are required to work in office twice a week, while those living farther than 50 miles will work remotely with a requirement to visit the office quarterly. This may change based on business need.

Your day to day

  • Support the development, enhancement, implementation, and management of digital healthcare products and navigation solutions.
  • Lead cross-functional initiatives and collaborate with internal stakeholders to support product strategy and execution.
  • Serve as a subject matter expert on assigned products.
  • Support business case development, KPI tracking, and financial and operational analysis.
  • Gather and document business requirements and support solution development for product enhancements or development of new products and services.
  • Ensure alignment with regulatory and compliance requirements.
  • Serve as a product expert; support Sales, broker, and account management efforts through presentations, training, and RFP responses.
  • Contribute to product positioning materials and internal communications.
  • Monitor product performance, market feedback, and operational considerations to identify new areas of opportunity or enhancements.
  • Build strong collaborative relationships across teams.

We're Looking for:

  • Strong knowledge of healthcare, health insurance products, provider networks, or healthcare delivery systems.
  • Strong communication, presentation, analytical, and organizational skills, with the ability to communicate effectively at all levels, including senior management.
  • Comfortable independently problem solving and escalating as appropriate for strategic guidance.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Ability to communicate complex healthcare concepts clearly and effectively to all levels.
  • Demonstrated initiative and willingness to learn and grow within a product management environment.
  • Proficiency with Microsoft Office applications including Excel and PowerPoint.
  • Familiarity with project management practices and tools (such as JIRA and Microsoft Project) is helpful but not required.
  • Experience working with or managing vendors in the medical, health insurance products, and/or financial spaces is helpful but not required.

What You Bring:

  • Bachelor’s Degree required.
  • 3–6 years of relevant healthcare, product, operations, consulting, or business experience.
  • Experience with health insurance products and services.

#LI-HYBRID

Minimum Education Requirements:

High school degree or equivalent required unless otherwise noted above

LocationBostonTime TypeFull time

Salary Range: $104,670.00 - $127,930.00


The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future.  An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note:  No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that the confidence gap and imposter syndrome can  prevent  amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community to stay “in the know” on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.

Skills Required

  • Bachelor's degree
  • 3-6 years of relevant healthcare, product, operations, consulting, or business experience
  • Experience with health insurance products and services
  • Strong knowledge of healthcare, health insurance products, provider networks, or healthcare delivery systems
  • Strong communication, presentation, analytical, and organizational skills
  • Ability to communicate complex healthcare concepts clearly and effectively
  • Ability to manage multiple priorities in a fast-paced environment
  • Proficiency with Microsoft Office applications, including Excel and PowerPoint
  • Familiarity with project management practices and tools such as JIRA and Microsoft Project
  • Experience working with or managing vendors in medical, health insurance, or financial spaces

Blue Cross Blue Shield of Massachusetts Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blue Cross Blue Shield of Massachusetts and has not been reviewed or approved by Blue Cross Blue Shield of Massachusetts.

  • Healthcare Strength Healthcare coverage is positioned as a standout, with strong medical/dental/vision options and added mental-health tools. Wellness centers and company-funded health accounts further strengthen the overall health offering.
  • Retirement Support Retirement benefits are framed as robust, with a 401(k) that includes both company contributions and a match. Added financial-wellness supports like 1:1 CFP coaching and student-loan repayment contribute to the broader rewards package.
  • Wellbeing & Lifestyle Benefits Wellbeing benefits appear notably broad, including wellness reimbursements and subsidies (e.g., fitness and ergonomic support). Backup care and discount programs add lifestyle value beyond core insurance.

Blue Cross Blue Shield of Massachusetts Insights

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The Company
HQ: Boston, MA
3,932 Employees
Year Founded: 1932

What We Do

Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 80 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 3 million members, and consistently offering security, stability, and peace of mind to both our members and associates. As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance. Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association. Blue Cross Blue Shield of Massachusetts complies with applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation or gender identity. ATTENTION: If you don’t speak English, language assistance services, free of charge, are available to you. Call Member Services at the number on your ID Card (TTY: 711). ATENCIÓN: Si habla español, tiene a su disposición servicios gratuitos de asistencia con el idioma. Llame al número de Servicio al Cliente que figura en su tarjeta de identificación (TTY: 711). ATENÇÃO: Se fala português, são-lhe disponibilizados gratuitamente serviços de assistência de idiomas. Telefone para os Serviços aos Membros, através do número no seu cartão ID (TTY: 711

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