Product Manager, Menufy

Posted Yesterday
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Houston, TX, USA
In-Office
Mid level
Information Technology • Consulting
The Role
Lead roadmap for online ordering, restaurant marketing tools, and consumer insights. Define metrics, run discovery and A/B tests, write clear requirements, and collaborate with Engineering, Design, Marketing, Sales, and Customer Success to drive order growth and repeat visits.
Summary Generated by Built In

Who We Are 

HungerRush is a leading provider of integrated restaurant technology solutions. Menufy by HungerRush is a leading online ordering system for restaurants with transparent pricing, supporting more than 16,000 independently owned restaurants and small chains in more than 3,000 cities across the United States. From independent owners to large multi-unit brands, we provide one of the most complete systems to digitally enable fast-growing brands of any size. Learn more at Menufy.com. 

We’re Looking for Someone Different 

We're recruiting outside restaurant tech on purpose. If you've built products in e-commerce, growth marketing, CRM, fintech, or consumer apps, that outside perspective is the point, not a gap to overcome. Menufy already understands restaurants. We need someone who can show us what restaurants could be. One thing worth knowing going in: restaurant operators run high-stakes, thin-margin businesses, and they've learned to be skeptical of new technology the hard way. You won't win them over with a pitch. You'll win them over one improvement that actually works at a time. 

The Role 

You’ll own three product areas that most companies would split across three teams: online ordering, restaurant tools, and consumer insights. We don’t want to optimize each into mediocrity. We consider them one flywheel. Better ordering generates better data, better data powers sharper marketing, sharper marketing brings diners back to order again. The goal is turning guests into fans of the restaurants they order from, and restaurants into fans of Menufy, measured in orders and repeat visits. 

Here’s what it looks like in practice. An owner running three locations, no marketing hire, no data analyst, opens Menufy on her phone between the lunch and dinner rush. She sees which of last month’s promotions actually brought lapsed regulars back, picks one, and has tonight’s SMS out the door in under two minutes. That’s the flywheel, end to end, in one sitting. 

What You’re Actually Signing Up For 

Ordering, marketing, and insights is a bigger mandate than a similarly-titled PM roles at bigger companies. That’s more ground to cover, but it also means your decisions and impact to customer’s everyday lives carry further. Every improvement you ship has a direct line to whether one of the 16,000 independent restaurant owners on this platform have a successful week, and whether their guests keep coming back. That’s the job you’re signing up for. 

What You’ll Do 

  • Own the roadmap across ordering, marketing tools, and insights; make sure progress in one area shows up as progress in the others 
  • Pick the metrics that predict order growth (order frequency, reorder rate, campaign conversion, diner lifetime value) and use them to make and defend prioritization calls 
  • Build and evolve the marketing tools restaurants use to bring guests back: email, SMS, automated re-engagement, promotions, loyalty 
  • Develop and extend the consumer insights layer (some of it already built, some you'll create), turning ordering behavior, campaign performance, and guest data into insights an operator can act on without needing a data analyst to translate them 
  • Connect the dots across products: use ordering data to sharpen marketing, use marketing results to improve the ordering experience 
  • Run discovery constantly: interviews, operator feedback, funnel analysis, A/B tests. Operators need to trust what you ship. Diners need to actually like it. 
  • Write requirements clear enough that engineering can move fast without guessing or redoing work 
  • Work closely with Engineering, Design, Marketing, Sales, and Customer Success.  

Required Qualifications: 

  • 3–5 years as a PM owning a consumer-facing or growth product, with results you can put a number on: revenue, conversion, cost avoided. 
  • Experience running multiple fast-moving product surfaces at once and making real calls on all of them, without waiting to become the deepest expert in the room first 
  • Comfortable with product and marketing analytics (funnel analysis, cohort data, campaign performance, A/B testing) without leaning on a data analyst to interpret it for you 
  • Writing that holds up: PRDs, executive narratives, and requirements docs that other teams actually use, not just file away 
  • A track record of de-risking projects before they become delivery problems: staged rollouts, fallback plans, limiting blast radius, not cleaning up after something breaks 

Preferred Qualifications 

  • Background in e-commerce, growth marketing, CRM platforms, fintech, consumer apps, or another high-velocity consumer product. Restaurant experience is explicitly not required. We mean it. 
  • You've built closed-loop systems where behavioral data drives personalization, segmentation, or re-engagement, and you can point to the business impact of closing that loop 
  • Exposure to consumer data platforms, analytics dashboards, or insights tools built for non-technical users 
  • You've operated in a B2B2C or dual-sided model where both the operator's success and the end consumer's experience are first-class concerns, not just one of them 
  • You benchmark against the best experiences you've seen anywhere, not just in your own industry, and bring those comparisons into the room 

How to Apply 

Skip the generic cover letter. In the questionnaire, tell us about one time you used ordering, usage, or behavioral data to change a marketing or product decision, and what happened to the number that mattered. A few sentences, no fluff. We read every one of these ourselves before anyone looks at a resume, so it’s worth the ten minutes. 

Additional Details 

This position is open to candidates who are authorized to work in the United States, without sponsorship, either now or in the future. At this time, and in the foreseeable future, HungerRush is not able to support assistance with additional visa sponsorship, regarding this specific position. 

Disclaimer: This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above. 

HungerRush is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local municipal law. 

Skills Required

  • 3-5 years as a PM owning a consumer-facing or growth product with measurable results (revenue, conversion, cost avoided)
  • Experience running multiple fast-moving product surfaces simultaneously and making prioritization calls
  • Comfortable with product and marketing analytics: funnel analysis, cohort data, campaign performance, A/B testing
  • Strong writing skills for PRDs, executive narratives, and requirements docs
  • Track record of de-risking projects before delivery (staged rollouts, fallback plans, limiting blast radius)
  • Authorized to work in the United States without sponsorship
  • Background in e-commerce, growth marketing, CRM platforms, fintech, or consumer apps
  • Experience building closed-loop systems where behavioral data drives personalization, segmentation, or re-engagement
  • Exposure to consumer data platforms, analytics dashboards, or insights tools for non-technical users
  • Experience operating in a B2B2C or dual-sided model balancing operator and end-consumer needs
  • Benchmarking against best experiences across industries and bringing those insights into product decisions
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The Company
HQ: Houston, TX
236 Employees

What We Do

HungerRush 360 transforms your restaurant, chain or concept, managing your entire operation from a single dashboard, improves efficiency, gains greater visibility, uses valuable data insights to accelerate sales and increase loyalty, boosts revenues and lowers costs. As a technology-driven support system for your restaurant, we make sure all solutions provided are the latest in the tech market, constantly refined and updated. Want to know more about us? Get in touch with us today! CAREERS Are you looking to develop your career, make a positive impact and join a winning team? HungerRush is one of the fastest growing solution providers in the industry, and is looking to expand our team. We are looking for enthusiastic, talented individuals who are passionate about building and delivering the best customer experience as we enable restaurateurs to grow and scale their business.

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