The Product Manager is responsible for leading the development and execution of product strategies, managing the product lifecycle from ideation to launch, and driving growth and innovation. This role requires a deep understanding of market needs, a strategic mindset, and the ability to collaborate effectively with cross-functional teams.
Key Responsibilities:
Product ownership and Roadmap:
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own and manage the product roadmap in alignment with company goals, client requirements & stakeholder feedback
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Have an understanding of the competitive landscape to identify opportunities and threats.
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Develop product vision & business cases for new product initiatives.
Product Development:
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Lead theproduct development process, from ideation through to launch, ensuring timely delivery of high-quality products.
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Drive the scrum process for the team including management of quarterly planning, sprint planning, and stand-ups
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Develop user stories and detailed requirements to drive product development and all support documentation for key product initiatives
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Understand all aspects of Dynata brand lift platform , Own the UI development with a design thinking mindset for today’s market and beyond.
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Have a solid understanding of Data pipelining, use of snowflake / AWS and basic data queries. Collaborate with engineering, design, marketing, and sales teams to ensure successful product development, training and launch.
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Prioritize product features and enhancements based on customer feedback, market demand, and business goals.
Stakeholder Management:
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Act as a point of contact for internal and external stakeholders regarding product-related matters.
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Communicate product updates, strategies, and performance to executive leadership and other key stakeholders.
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Foster strong relationships with key customers and partners to gather feedback and drive product improvements.
Performance Measurement:
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Define and track key performance indicators (KPIs) to measure product success and identify areas for improvement.
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Conduct regular product performance reviews and adjust priorities in the roadmap as needed.
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Utilize data-driven insights to make informed product decisions.
Team Work :
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Promote a collaborative and innovative work environment within the product team
Skills:
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Strong strategic thinking and analytical skills.
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Excellent communication and interpersonal abilities.
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Proven ability to manage multiple projects simultaneously and meet deadlines.
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Understanding of measurement research methodology is a bonus
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Experience with agile development methodologies.
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Proficiency in product management, database, & internal tools such as JIRA, Confluence, SQL
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Nice to have but not required Monday, DataDog, Chamelion, & Amplitude
Attributes:
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Customer-centric mindset with a passion for delivering exceptional user experiences.
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Ability to navigate and thrive in a fast-paced, dynamic environment.
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Strong leadership qualities and team management experience.
Qualifications:
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Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field
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Experience: 3-4+ years of product management experience, preferably in Advertising, Media measurement and or market research
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity
The base salary range for this position in is $80K-$110/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.
Top Skills
What We Do
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization.
The Dynata data platform, an all-in-one solution for insights, activation and measurement, leverages our robust data, innovative technology and more than 40 years’ experience as a pioneer in consumer and B2B insights. Our vision for the Dynata data platform is to automate the entire marketing continuum, with capabilities to target audiences; uncover insights; connect data; activate, measure and optimize campaigns; and analyze, visualize, publish and share those insights to drive your business growth.
We’ve helped more than 6,000 market research firms, brands, media and advertising agencies, publishers, and consulting and investment firms around the world and in every industry accelerate transformation, enable better decision-making, and deliver revenue growth.
