Martech Product Manager in (Winston-Salem, North Carolina)

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Key Responsibilities:

• Product Strategy & Vision:
• Define and evolve the product roadmap for client’s Analytics Portal to align with client needs, market trends, and SaaS goals. 
• Drive enhancements focused on intuitive UX and self-service capabilities to maximize client adoption and satisfaction. 
• Champion the transition of client’s offerings toward a modern SaaS delivery model. 
• Platform Development & Enhancements:
• Partner with Engineering, BI, and Data Science teams to launch reporting and analytics dashboards that pass UAT. 
• Prioritize product improvements and support tickets based on customer feedback, business value, and technical feasibility.  
• Ensure consistency in design, metrics, and terminology across reporting dashboards. 
• User Experience & Adoption: 
• Serve as the voice of the user to improve portal navigation, workflows, and overall experience. 
• Create and maintain support assets including knowledge bases, training materials, and user documentation. 
• Lead training and onboarding sessions for internal teams and key clients. 
• Stakeholder Communication & Support:
• Act as the primary liaison between technical teams and non-technical users, keeping non-technical users up to date on status and priorities to deepen confidence and alignment. 
• Voice of Customer (VoC): Engage directly with clients and internal stakeholders to gather feedback, understand pain points, and capture business needs. 
• Translate complex requirements and feedback into clear, actionable development plans. 
• Provide post-release feedback loops through performance metrics, UAT coordination, and iteration cycles. 
• Develop and recommend a support process to improve customer experience. 
• Go-to-Market Enablement:
• Collaborate with Product Marketing to ensure launches are well-supported with positioning, collateral, and those materials are kept up to date with changes. 
• Drive product adoption through enablement programs and cross-functional alignment.

Qualifications:

• 4+ years of product management experience, ideally in analytics, Martech, AdTech, or SaaS platforms.
• Experience with BI tools (preferably Looker) and foundational knowledge of data visualization and analytics.  
• Strong collaboration skills with cross-functional teams including engineering, business intelligence, data science, marketing and client services. 
• Excellent written and verbal communication; capable of translating business needs into technical requirements. 
• Client-facing experience with a strong ability to gather and incorporate feedback. 
• Experience with Retailer and CPG media, incentives, shopper marketing, or insights. 
• Proficient in Google Workspace and Jira. 
• Demonstrated success in launching and scaling B2B SaaS platforms. 
• Background in customer success, onboarding, or training is a plus. 
• What You’ll Gain: 
• Collaborate with a passionate, cross-functional team in a fast-paced, innovative environment. 
• Be a key contributor to how brands and retailers measure their marketing performance and derive actionable insights to make smarter decisions for their business. 
• Key Roadmap Targets for 2025 
• Reduce/eliminate engineering requirement to add reports to Portal 
• Demo instance for client demos 
• Tenant Management 
• Migrate prioritized reports to Analytics Portal from Legacy System 
• User support toolset (KB, training, etc.) 
• User support training of and transition of support to the appropriate Client Services team 
• User experience enhancements