Product Manager, Marketing Technology Strategy and Optimization

Edgepark is seeking a customer-obsessed Product Owner, Marketing Technologies to lead the strategy, execution, and optimization of digital tools that support acquisition, engagement, and nurturing across both DTC and B2B healthcare customer journeys. This individual will be responsible for owning the marketing technology stack— anchored in Salesforce Marketing Cloud— and ensuring it integrates seamlessly with other digital experiences.

Responsibilities

• Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
• Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
• Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
• Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
• Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
• Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
• Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
• Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
• Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
• Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.

Qualifications

• 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
• Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
• Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
• Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
• Strong understanding of analytics frameworks and performance measurement.
• Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
• Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
• Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
• Experience in healthcare or regulated industries preferred.

What is expected of you and others at this level

• Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
• May contribute to the development of policies and procedures
• Works on complex projects of large scope
• Develops technical solutions to a wide range of difficult problems
• Solutions are innovative and consistent with organization objectives
• Completes work; independently receives general guidance on new projects
• Work reviewed for purpose of meeting objectives
• May act as a mentor to less experienced colleagues

Anticipated salary range: $79,700 - $113,800

Bonus eligible: No

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to close: 09/02/2025 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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