Titan International is a global leader in specialty tires and wheels, serving industries such as agriculture, construction, outdoor power equipment, powersports, and trailers. We deliver high-quality products that help keep equipment operating and businesses moving. With a strong global footprint and a customer-first mindset, we’re focused on growth, innovation, and building a team that drives our continued success.
Marastar, a division of Titan Specialty, is a leading manufacturer and distributor of high-quality specialty wheels and tires designed for off-road and utility applications. Our products support a wide range of equipment including wheelbarrows, lawn mowers, hand trucks, golf carts, and other outdoor and industrial tools. We are committed to durability, performance, and innovation that keeps our customers moving efficiently across multiple environments.
We’re seeking a Product Manager – Specialty Tires & Wheels to join our team. This is a hands-on role responsible for leading the strategy and execution of our specialty tire and wheel portfolio. You will focus on identifying market opportunities, optimizing product offerings, and driving growth across key categories such as lawn & garden, outdoor power equipment, material handling, and recreational utility products.
This position plays a critical role in shaping product direction, improving portfolio performance, and delivering solutions that meet real-world durability and usability demands.
What you will be doing:
- Own the full product lifecycle across key wheel and tire categories (e.g., wheelbarrow wheels, mower wheels, golf cart wheels, casters)
- Analyze market trends, customer needs, and competitive offerings to identify new product opportunities
- Define product specifications, including size, tread patterns, load ratings, materials, and performance requirements
- Partner with engineering and sourcing teams to develop cost-effective, high-performance products
- Manage SKU assortment, including rationalization and expansion based on demand, margin, and market trends
- Support development and execution of go-to-market strategies, including pricing, positioning, and channel alignment (retail, distribution, e-commerce)
- Monitor product performance, sales data, and profitability to optimize portfolio results
- Collaborate with supply chain partners to ensure product quality, availability, and cost targets are met
- Partner with sales and marketing to develop product messaging, content, and customer-facing materials
- Stay informed on industry trends, materials, and manufacturing processes to inform product strategy
- Drive continuous improvement across product development and portfolio management
- Other duties as assigned
What We’re Looking For:
- Bachelor’s degree in Business, Engineering, Marketing, or related field (or equivalent experience)
- 4+ years of product management experience, preferably with physical products (consumer durable goods, hardware, outdoor, or industrial equipment)
- Strong analytical skills with the ability to interpret sales, market, and operational data
- Experience working cross-functionally with engineering, sourcing, and commercial teams
- Proven ability to manage a large SKU portfolio and make data-driven assortment decisions
- Experience in lawn & garden, material handling, outdoor power equipment, or related categories preferred
- Familiarity with product specifications (e.g., load capacity, materials, performance standards) and manufacturing/global sourcing preferred
- Experience supporting retail or distribution channels (e.g., home improvement, farm & fleet, industrial supply) preferred
- Strong communication and collaboration skills across all levels of the organization
- Highly organized and detail-oriented, with the ability to manage multiple priorities
- Customer-focused mindset with strong ownership and accountability
- Effective problem-solving and critical thinking skills
- Team-oriented approach with a continuous improvement mindset
What’s in it for you?
- Competitive compensation package
- Full Benefits – Medical, Dental, Vision, and more!
- Paid Time Off
- 401(k) matching
- Opportunity to get in with an industry leading organization
- Team-oriented culture
Skills Required
- Bachelor's degree in Business, Engineering, Marketing, or related field (or equivalent experience)
- 4+ years of product management experience, preferably with physical products (consumer durable goods, hardware, outdoor, or industrial equipment)
- Strong analytical skills with ability to interpret sales, market, and operational data
- Experience working cross-functionally with engineering, sourcing, and commercial teams
- Proven ability to manage a large SKU portfolio and make data-driven assortment decisions
- Experience in lawn & garden, material handling, outdoor power equipment, or related categories
- Familiarity with product specifications (load capacity, materials, performance standards) and manufacturing/global sourcing
- Experience supporting retail or distribution channels (home improvement, farm & fleet, industrial supply)
- Strong communication and collaboration skills across all levels of the organization
- Highly organized and detail-oriented, with ability to manage multiple priorities
- Customer-focused mindset with strong ownership and accountability
- Effective problem-solving and critical thinking skills
- Team-oriented approach with a continuous improvement mindset
What We Do
Titan Specialty, formerly known as The Carlstar Group, is a global manufacturer and supplier of specialty tires and wheels. The company serves a diverse range of end markets, including agricultural, industrial, lawn and garden, powersports, and high-speed trailer sectors. It provides high-performance products for both original equipment and aftermarket customers worldwide, focusing on innovative and durable wheel and tire solutions.
