Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!
As we continue to grow, we are seeking to hire a Product Manager, Innovation. This person will collaborate closely with the VP, Identity, Data Strategy, & SaaS Platform and the broader Foundations, Ignite, and Data Strategy (FIDS) product team to establish and lead a new Innovation Hub at Resonate.
Responsibilities span three key areas:
Developing and maintaining a strategic perspective on the MarTech, digital activation, and marketing analytics landscape (12–36 month outlook)
Refining Resonate’s differentiation and market value proposition
Ideating, building, and launching novel products powered by Resonate’s proprietary predictive AI (rAI) and modern generative AI tools
Success in this role requires strong product expertise, experience with agentic or LLM-based AI applications, strategic thinking, and a solid command of data science and analytics. The ideal candidate is action-oriented, client-focused, and capable of balancing speed with thoughtful, detail-driven product strategy and execution.
Key Responsibilities
Establish and manage a new Innovation Hub at Resonate.
Define and maintain a forward-looking perspective (1–3 years) on the MarTech, digital activation, and marketing analytics landscape.
Advise the FIDS team on innovation strategy based on expected market direction and the evolving relationship between marketing activation and analytics.
Support the commercial team with insight into innovation trends and shifting market narratives.
Design, develop, and manage new products leveraging Resonate’s predictive and generative AI (rAI) to drive client action.
Analyze, monitor, and report on client value creation from these products; collaborate with team leadership to determine pricing based on projected value and market differentiation.
Partner with the Predictive Analytics and Data Solutions team to optimize delivery and packaging of data solutions.
Innovate and maintain privacy-first approaches and manage privacy controls across data products in line with evolving standards.
Collaborate with other Product Managers, User Experience, Engineering, Research, and QA/Ops throughout the agile development lifecycle.
Lead go-to-market execution for new products, working closely with product marketing and the broader marketing team to ensure end-to-end delivery.
Qualifications & Experience
3+ years of experience in Product Management or SaaS/DaaS strategy or commercialization with a strong technical foundation. Experience in strategy consulting, SaaS, or DaaS preferred.
Familiarity with big data and marketing analytics is required; experience in Adtech/Martech or programmatic advertising is preferred.
Clear understanding of the differences between generative and predictive AI, with a proven ability to focus on value-driven applications over “shiny object” trends.
Strong analytical skills and the ability to communicate complex concepts in simple, understandable terms.
Enjoys working with data to extract insights and drive outcomes.
Balances thoroughness with action—makes effective 80/20 decisions and executes efficiently.
Client-focused, with a desire to engage with users to translate their needs into product requirements.
Highly organized and capable of managing projects independently while working collaboratively across teams.
Excellent interpersonal, verbal, and written communication skills.
Embraces a mindset of experimentation and rapid learning.
Education
Bachelor’s degree in Data Science, Economics, Engineering, Statistics, Math, or a related scientific field is required.
Resonate Attributes
At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:
- Ownership: You take initiative, follow through, and hold yourself accountable.
- Collaboration: You value working with others and building strong, respectful relationships.
- Adaptability: You stay steady through change and adjust when needed.
- Growth Mindset: You’re open to learning, feedback, and trying new things.
- Customer Focus: You keep the end user in mind and aim for impact.
- Clear Communication: You express ideas simply and listen to understand.
- Integrity & Empathy: You act with honesty and consider the people around you.
- Strategic Thinking: You focus on what matters most and work with purpose.
- Drive: You show up motivated and ready to move things forward.
- Readiness: You bring the skills to contribute meaningfully from day one.
These attributes are the foundation of how we work and grow together!
Benefits
Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
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What We Do
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.
We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.
Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.
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