Product Marketing Analyst - Hand Tools and Accessories
Come Make the World With Us
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 50,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®
Stanley Black & Decker is investing in Product Management and Marketing capabilities that help deliver stronger solutions to customers and greater value to the business. The Product Marketing Analyst - Hand Tools & Accessories role is an excellent opportunity for an early-career professional to support product strategy, portfolio analysis, product launches, and cross-functional execution.
This role will work closely with product management, commercial, regional, and cross-functional teams to help drive business performance through data, market insights, and operational support.
Key Responsibilities
• Support the development and maintenance of product business plans, product line information, and portfolio documentation.
• Analyze sales, margin, market, and product performance data to identify trends and support business decisions.
• Assist with product launch planning and execution, including tracking timelines, catalog status, and launch readiness.
• Help maintain product catalogs, product data, and related commercial materials.
• Support competitive analysis and market research to identify product positioning, category trends, and differentiation opportunities.
• Partner with product managers and regional teams to gather customer, market, and internal feedback.
• Translate business and customer needs into clear product requirements, feature inputs, and backlog support materials.
• Prepare reports, presentations, and dashboards for internal stakeholders and commercial teams.
• Support product training materials and customer-facing presentations as needed.
• Coordinate with cross-functional teams to help manage product updates, release activities, and follow-up actions.
• Monitor product issues, questions, and feedback to support continuous improvement.
• Contribute to a collaborative team environment through clear communication and strong follow-through.
What You Bring to the Role
• Bachelor’s degree in Marketing, Engineering, Business, or a related field.
• 3-5 years of experience in product marketing, product management, category management, business analysis, or a related field.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Strong verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to work effectively across cross-functional teams and manage multiple priorities.
• Familiarity with product lifecycle processes, market analysis, and commercial support activities.
• Working knowledge of Agile methodologies is a plus.
• Experience with reporting tools, spreadsheets, and presentation development preferred.
What You’ll Receive
Competitive salary and benefits.
• Discounts on Stanley Black & Decker tools and partner programs.
• Opportunities for growth across a global organization with multiple brands and career paths.
• Access to learning resources, including Lean Academy, Coursera®, and online learning platforms.
• An inclusive and collaborative work environment that values development, respect, and community impact.
Equal Opportunity Statement
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Skills Required
- Strong category understanding and experience in product management
- Strong understanding of Agile methodologies and experience leading Agile product development
- Ability to integrate OKRs into product development framework
- Solid understanding of business functions and common data sources/models (Sales, Marketing, Finance, Manufacturing, Operations, supply chain, sourcing, logistics)
- Experience with analytics and data science applications to drive business value
- Strong verbal and written communication skills
- Acute strategic and analytical skills
- Ability to influence, persuade and drive cross-functional teams
- Strong teaming skills, collaborative style and commitment to continuous professional growth
- Bachelor's degree in Industrial Engineering, Marketing, Business, or equivalent
- Demonstrated ability to partner with projects and stakeholders to ensure value delivery
Stanley Black & Decker, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stanley Black & Decker, Inc. and has not been reviewed or approved by Stanley Black & Decker, Inc..
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Flexible Benefits — A broad U.S. benefits menu with multiple health plan choices, savings programs (including an employee stock purchase plan), tuition assistance, and well‑being extras offers substantial choice and customization. This breadth can bolster total compensation value beyond base pay.
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Parental & Family Support — Paid parental leave, additional maternity recovery time, and adoption support provide meaningful family‑focused coverage. Time‑off programs and designated holidays further support work‑life needs.
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Healthcare Strength — Multiple medical, dental, and vision options, plus supplemental coverages, EAP access, and prescription‑savings programs reinforce core health coverage. The company indicates it pays most of the cost of health coverage, which can enhance perceived medical value.
Stanley Black & Decker, Inc. Insights
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What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems. We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility. We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
