We are looking for a Product Manager - Growth to drive lifecycle engagement and CRM-led initiatives. This role will focus on user communication, engagement, and reactivation through targeted and personalized experiences.
About the Job
- Own and optimize CRM channels (push, in-app, notifications, messaging).
- Build and execute lifecycle journeys to improve engagement and retention.
- Work closely with Data teams to define user segmentation and targeting strategies.
- Run experiments to improve open rates, CTR, and conversion.
- Collaborate with Growth and Product teams to support campaign execution.
About you
- 4–5 years of product management experience.
- Experience in CRM, lifecycle marketing, or engagement products.
- Familiarity with tools like MoEngage or similar.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced, cross-functional environment.
- Experience in fintech or e-commerce.
- Exposure to personalization or recommendation systems.
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Skills Required
- 4-5 years of product management experience
- Experience in CRM, lifecycle marketing, or engagement products
- Familiarity with MoEngage or similar tools
- Strong analytical and problem-solving skills
- Ability to work in a fast-paced, cross-functional environment
- Experience in fintech or e-commerce
- Exposure to personalization or recommendation systems
What We Do
Kredivo Group is Southeast Asia’s leading provider of digital financial services through its brands Kredivo, KrediFazz and Krom. Kredivo is the leading digital credit platform in Indonesia and Vietnam that gives customers instant credit financing for ecommerce and offline purchases, and personal loans, based on real-time decisioning. Kredivo users can buy now and pay later across the entirety of Indonesia’s retail commerce network with one of the lowest interest rates amongst digital credit providers in the country. Krom Bank Indonesia (formerly known as Bank Bisnis Internasional, IDX: BBSI) is the group’s bank entity and the operator of the Indonesian neobank Krom. Kredivo Group is backed by leading financial and strategic investors such as Mizuho Financial Group, Square Peg Capital, Jungle Ventures, Naver Corp, Mirae Asset, Telkom Indonesia and Victory Park Capital among others
