JOB DESCRIPTION:
Desirable qualifications:
- Graduate in Science / Pharmacy.
- MBA/PGDBA in Sales and Marketing
Experience (minimum)
- Pharmaceutical product Management experience of 2 years (preferably in MNC) as brand manager
- Additional exposure of sales preferred
- Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Critical attributes / qualities
- Strategic thinking
- Analytical skills
- Learning attitude
- Functional & Technical Knowledge on therapy areas owned and other therapies in the division.
- Excellent Communication Skills.
- Cross functional co-ordination.
- Demonstrates creativity, innovation and drive for results.
- Ability to influence, lead and develop team.
- Problem solving and decision making skills
- Time management and multi tasking skills
- Planning and organizing skills for short term and long term.
Brief Job Description
- Achieve top-line, market share and bottom-line targets for the brands assigned
- Analyze market conditions and forecast sales and market share.
- Independently handle brand management responsibility for allocated brands.
- Monitor ROI on brand strategies.
- Monitor competitor activities.
- Undertake feasibility analysis/ market research for new opportunities.
- Conduct research to analyze customer behavior and design strategies accordingly.
- Evaluate opportunities to increase PC for the brands.
- Develop and implement marketing strategies for brands owned to achieve desired goals.
- Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies
- Ensure quality and timely delivery of inputs to field force.
- Maintain advertising budgets within targets.
- Undertake fieldwork to capture insights.
- Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
- Conduct CSM and other sales meetings.
Reporting Authority
Marketing Manager
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EPD Established Pharma
LOCATION:India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 15 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
