Product Manager, Digital

Posted Yesterday
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Gurugram, Haryana, IND
In-Office
Senior level
Real Estate • Financial Services
There's the conventional way. And there's the JLL way. A more innovative, intelligent way. See a brighter way.
The Role
Owns the strategy, roadmap, integrations, governance, and optimization of JLL’s event, social media, employee advocacy, and creative technology platforms. Manages tools including Cvent, Sprout Social, Everyone Social, and AI-powered content solutions; translates stakeholder needs into user stories; oversees vendors, data quality, permissions, documentation, training, and platform adoption. Partners with marketing, communications, creative, and development teams to improve event experiences, social engagement, content operations, and technology efficiency.
Summary Generated by Built In

JLL empowers you to shape a brighter way.  

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

strategies.

Key Responsibilities:

Strategy & Planning:

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Lead the planning, development, and implementation of our events and social media technology solutions.

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Define and prioritize the product backlog for the events and social technology stack, with a core focus on platforms including Cvent, Sprout Social, and Everyone Social.

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Develop and maintain a strategic roadmap for this ecosystem, ensuring tight integration with our broader marketing technology landscape.

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Monitor industry trends and emerging technologies, particularly AI applications for event management, social listening, content creation, and employee advocacy.

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Evaluate and recommend new technologies and AI-powered tools to improve event experiences, amplify our social presence, and increase operational efficiency.

Events, Social & Creative Art Technology Management:

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Collaborate with event marketing, corporate communications, and social media teams to identify technology needs and strategic opportunities.

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Collaborate with creative marketing teams to help address creative technology needs and strategic opportunities spanning Aragon, Copy.ai, Descript, Synthesia, Flip Snack, Flourish, Genially, MapMe, MapCreator & Typeface.

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Gather stakeholder requirements and translate them into clear, actionable user stories for our development teams and vendor partners.

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Oversee the management and optimization of Cvent to support the full event lifecycle, from registration and attendee management to virtual/hybrid experiences and post-event analytics.

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Manage Sprout Social to enable best-in-class social media publishing, community management, advanced listening, and performance analytics.

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Drive our employee advocacy strategy through the management and growth of the Everyone Social platform.

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Ensure Copy.ai delivers consistent and reliable content quality, brand voice and output formats for content marketing and localization requirements.

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Actively seek and implement AI features to improve effectiveness, such as AI-powered social listening for trend analysis, generative AI for social copy, and AI-driven recommendations for event attendees.

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Manage user roles, permissions, and licenses across the events and social technology stack.

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Ensure data integrity and consistent data flows between platforms (e.g., Cvent to CRM, Aragon to Profile Management Tool).

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Own asset compliance, metadata maintenance, and taxonomy alignment as related to the Creative Art technology stack.

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Manage relationships with vendors and technology partners, staying current on their product roadmaps and advocating for JLL's strategic needs.

Documentation & Training:

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Develop and maintain comprehensive documentation for our event, social media and creative art systems and processes.

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Provide technical guidance, training, governance and best practices on our core platforms to the marketing, creative and communications teams.

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Champion the effective and ethical use of AI in social media and event marketing, and creative art tools.

Required Skills and Qualifications:

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Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.

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5-10 years of experience in marketing technology, with direct experience managing event technology, social media management platforms or creative tools.

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Strong understanding of corporate event marketing principles and modern social media strategies.

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Direct proficiency with enterprise-level platforms such as Cvent, Sprout Social, Copi.ai, Synthesia, or similar event management , social media tools and creative tools.

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A strong interest and understanding of AI and machine learning applications in social media, marketing and content creation and management.

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A strong understanding of asset metadata and taxonomy.

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Experience with system integrations, particularly connecting event or social platforms to CRM and marketing automation systems.

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Excellent analytical and problem-solving skills with the ability to derive insights from social,event and creative tool usage data.

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Strong project management abilities.

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Effective communication skills, with the ability to translate technical concepts to non-technical marketing, creative and events stakeholders.

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Proficient in building technical user stories for developers and vendors.

Key Competencies:

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Strategic thinking and the ability to align technology solutions with event, communication and content creation objectives.

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Adaptability and a passion for learning new technologies, especially in the fast-moving social, creative and AI space.

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Strong attention to detail regarding data quality, user experience, and brand consistency.

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A collaborative mindset and the ability to work effectively in cross-functional teams.

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A proactive approach to identifying and solving problems to improve efficiency and results.

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Initiative to drive change management and communication efforts as product road maps for assigned technology stack evolve and existing features are enhanced or new ones introduced.

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Ability to manage multiple projects and priorities in a dynamic environment.

Preferred Qualifications:

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Master's degree in a related field.

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Certifications in Cvent, Sprout Social, or other relevant marketing or content technologies (e.g., Agile).

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Experience with employee advocacy programs and platforms like Everyone Social.

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Knowledge of social listening analytics and reporting beyond standard platform metrics.

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Direct exposure to AI-powered content tools and proficiency in gathering and analyzing data to produce content performance analytics.

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Experience with API integrations is a plus.

This position offers an exciting opportunity to shape the future of JLL's event, social engagement and content creation strategies. The successful candidate will play a crucial role in leveraging technology and AI to enhance our brand presence, create world-class event experiences, and drive business growth.

Location:

On-site –Gurugram, HR

Scheduled Weekly Hours:

40

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [email protected]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

Skills Required

  • Bachelor's degree in Marketing, Communications, Information Technology, or a related field
  • 5-10 years of experience in marketing technology
  • Direct experience managing event technology, social media management platforms, or creative tools
  • Strong understanding of corporate event marketing principles and modern social media strategies
  • Proficiency with enterprise platforms such as Cvent, Sprout Social, Copy.ai, Synthesia, or similar tools
  • Understanding of AI and machine learning applications in social media, marketing, and content creation
  • Understanding of asset metadata and taxonomy
  • Experience with system integrations connecting event or social platforms to CRM and marketing automation systems
  • Analytical and problem-solving skills using social, event, and creative-tool data
  • Strong project management abilities
  • Effective communication skills for translating technical concepts to non-technical stakeholders
  • Experience building technical user stories for developers and vendors
  • Master's degree in a related field
  • Certifications in Cvent, Sprout Social, Agile, or other relevant technologies
  • Experience with employee advocacy programs and Everyone Social
  • Knowledge of social listening analytics and reporting
  • Exposure to AI-powered content tools and content performance analytics
  • Experience with API integrations

JLL Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JLL and has not been reviewed or approved by JLL.

  • Healthcare Strength — Healthcare coverage is positioned as comprehensive, spanning medical, dental, vision, life, disability, FSA options, and mental health support. The package is frequently characterized as “great” or “good,” reinforcing its perceived robustness.
  • Retirement Support — Retirement benefits include a 401(k) with a strong employer match and access to related savings options such as a Roth 401(k). The presence of an employee stock purchase program and charitable matching further supports long-term financial value.
  • Leave & Time Off Breadth — Time-off benefits include paid holidays and PTO that is often described as generous and flexible, alongside bereavement and military leave. Remote/hybrid flexibility is also part of the total rewards picture, increasing perceived overall value.

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The Company
HQ: Chicago, IL
66,101 Employees
Year Founded: 1999

What We Do

We’re a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. We want the most ambitious clients to work with us, and the most ambitious people to work for us. Join us.

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