Product Manager, Digital Marketing Enablement

Posted 23 Days Ago
Be an Early Applicant
San Mateo, CA
125K-180K Annually
Senior level
Edtech
The Role
The Product Manager for Digital Marketing Enablement at IXL Learning will design data pipelines to support marketing initiatives, collaborate with marketing teams, and develop solutions for impactful data utilization. They will also work to enhance system integrations and optimize digital marketing performance.
Summary Generated by Built In

IXL Learning, developer of personalized learning products used by millions of people globally, seeks a Product Manager for IXL’s digital marketing platform. In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs. #LI-CC1

This is a full-time position in our San Mateo, CA headquarters office.

WHAT YOU'LL BE DOING

  • Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business
  • Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer
  • Dig into our data - deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing
  • Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
  • Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality
  • Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
  • Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations

WHAT WE'RE LOOKING FOR

  • Bachelor’s or Master’s degree in STEM or a related field
  • 5+ years of experience in product management
  • Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
  • Knowledge of databases and SQL
  • Understanding of data pipeline architecture and best practices
  • Strong communication skills
  • Independent and highly motivated, with a resourceful, “figure-it-out” approach
  • Extremely strong analytical skills - able to provide high quality, efficient, creative solutions to complex problems
  • Curiosity, open-mindedness, and an unfailingly positive attitude

Our pay ranges are determined by role, level, and location. The base salary range for this full-time position is $125,000 to $180,000 + equity + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire pay for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

  • 1 in 4 students in the United States uses IXL.com
  • Rosetta Stone provides an immersive learning experience for 25 languages
  • Wyzant is the nation's largest community of tutors, covering 300+ subjects
  • Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

Top Skills

SQL
The Company
HQ: San Mateo, CA
4,731 Employees
On-site Workplace

What We Do

At IXL Learning, we are passionate about improving learning for all. We apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.

IXL’s award-winning personalized learning platform is used by more than 13 million students worldwide. With a comprehensive K-12 curriculum, individualized guidance, and real-time analytics, IXL meets the unique needs of each learner. And with over 100 billion questions asked and answered around the world, IXL is helping schools successfully use technology to improve teaching and learning.

Studies have shown that IXL leads to higher test scores, predicts success, and benefits all students. Learn more about how IXL accelerates learning at: www.ixl.com/research

IXL Learning’s other products include Rosetta Stone, the world’s leading language learning program; Vocabulary.com, the educational destination for improving literacy skills; Education.com, the most comprehensive library of learning activities for K-8 students; Wyzant, the nation’s largest tutoring network; and ABCya, the creator of over 300 educational computer games and apps for kids.

Hear what our employees love about working at IXL:

"At IXL, I take pride in knowing that the code we deliver helps educators and parents better understand how their children are learning. I love that my friends and family can understand the positive impact we have, whether or not they have any technical background. It's motivating to work on a team with supportive and highly capable coworkers who genuinely care about each other, the product, and our customers."​ - Adam Singer, Engineering Project Lead

"I'm working with like-minded and different-minded peers to improve a part of our education system, something that I'm immensely invested in. Solving engineering challenges to continually improve our product, along with the people (and perks!) I encounter really keep me engaged in my work."​ - Jestin Ma, Software Engineer

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