About HighLevel
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals.HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
About the Role
HighLevel Inc. is seeking a talented and experienced CPaaS Product Manager to join our team and drive the development of our communication platform capabilities. Our Messaging product serves over 52 million monthly messages actively used by around 150K customers.
We aim to be the go-to marketing communication platform that empowers individuals and businesses of all sizes to harness the full potential of messaging and accomplish more in less time.
As a Product Manager, you will play a critical role in shaping the future of our product and SMBs in general. As a Product Manager specializing in our CPaaS products, your role would involve overseeing the development and management of Messaging products within the platform. You will work closely with cross-functional teams, including engineers, designers, marketers, customer success and finance team to define, prioritize, and deliver innovative solutions that enable customers to streamline and automate their business processes.
Type: Full Time (Remote in India)
Responsibilities
1. Strategy & Vision:
- Establish the strategic direction and vision for High Level's SMS/Call/WhatsApp product features.
- Make informed decisions about product roadmaps based on market trends, customer needs, and competitive landscape.
2. Product Planning and Roadmap:
- Collaborate with stakeholders to identify and prioritize user requirements and feature enhancements.
- Collaborate with customers to identify their needs and current challenges, which would feed forward into the Product planning process.
- Develop and maintain a detailed product roadmap for workflow automation, aligning it with the company's overall product strategy and goals.
3. Requirements Definition:
- Conduct user research, interviews, and data analysis to gather insights and identify pain points.
- Translate user needs into clear and actionable product requirements, user stories, and acceptance criteria.
4. Product Development and Launch:
- Collaborate with engineering and design teams to ensure timely and high-quality product delivery.
- Plan and execute product launches, including creating go-to-market strategies, coordinating marketing efforts, and driving user adoption and engagement of workflow automation features.
5. Stakeholder Communication:
- Communicate product plans, progress, and updates to internal teams and stakeholders, including executives.
- Act as a subject matter expert on workflow automation, providing guidance and support to internal teams and external customers.
6. Performance Monitoring and Analysis:
- Define and track key product metrics to evaluate product performance and drive data-driven decision-making.
- Monitor customer feedback and conduct a competitive analysis to identify areas for improvement and address customer pain points.
Core Skills
- Passionate about software products.
- Track record of solving platform-level problems and catering to other teams as customers.
- Advocate for iterative development, experimentation, and learning.
- Capable of identifying and prioritizing good opportunities.
- Proficient in wireframing, building user journey maps, and user testing.
- Effective communicator with development teams, conveying trade-offs and building confidence in product strategy.
- Experience in rolling out products/features and conducting extensive beta tests.
- Skilled in using analytics to monitor, analyze, and learn from user behaviour, focusing on meaningful data points.
- Ability to thrive in a fast-paced environment and manage multiple initiatives.
Additional Skills
- Ability to write accurate and precise OKRs.
- Experience in a B2B SaaS or agency environment.
- Previous experience as an APM or PM.
- Familiarity with Agile or SCRUM environments.
- Experience with CPaaS platforms like Twilio, WhatsApp, etc.
- Ability to read and understand APIs.
- Knowledge of event-based systems vs. workflow-based systems.
- Ability to lead without formal authority and guide other departmental leaders to outcomes.
Why Join HighLevel?
- Collaborative Culture: A passionate and driven team.
- Ownership and Responsibility: It’s never somebody else’s job.
- User-Centric: Focused on adding value for our users.
- Agility: Fast delivery using lean principles, going to market in weeks instead of quarters.
- Innovation: Good ideas always get tested.
- Team Care: We take care of our team so they can take care of our users.
- Continuous Improvement: Embracing constant and iterative improvement.
- Learning Opportunity: Learn how to scale a B2B SaaS startup and build impactful products.
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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HighLevel Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about HighLevel and has not been reviewed or approved by HighLevel.
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Healthcare Strength — Employer materials highlight employer-paid medical and vision for employees, with mental health support and short‑term disability included. Feedback suggests health coverage is a relative bright spot that can raise overall satisfaction even when base pay is not top‑tier.
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Leave & Time Off Breadth — Flexible PTO, paid family leave, and paid holidays are emphasized alongside a remote‑first setup. Feedback suggests this time‑off approach supports work–life balance and is frequently cited as part of the value proposition.
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Retirement Support — A company‑matched 401(k) is presented as part of the core package. Feedback suggests retirement support contributes meaningful long‑term value and helps offset tradeoffs in cash compensation.
HighLevel Insights
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What We Do
https://www.gohighlevel.com/quick-links One white-labeled marketing app to rule them all. HighLevel is everything your business needs to succeed! Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more! Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more! Use our built in tools to collect payments, schedule appointments, and track analytics
