The Product Manager serves as the primary owner and advocate for their products, applying a strong understanding of customer needs, market dynamics, and regulatory considerations to inform decisions and priorities. This role will work with cross-functional partners across Operations, Digital Platform, Technology, Marketing, Finance, Risk, and Compliance to deliver product enhancements, optimize performance, and achieve measurable business and customer outcomes. While operating within broader portfolio direction established by the Product leadership, the Product Manager is expected to independently drive results and exercise sound judgment across a focused set of products.
Essential Duties and Responsibilities:
- Product Strategy & Roadmap
- Own the product roadmap for assigned consumer products, translating established product vision, strategy, and portfolio priorities into actionable plans and initiatives. Develop and maintain roadmaps that reflect customer needs, business objectives, performance insights, and regulatory requirements. Conduct market research, customer analysis, and competitive benchmarking. Propose product enhancements and investment tradeoffs.
- Financial Ownership
- Own product-level P&L, including pricing execution and profitability outcomes. Monitor financial performance, develop analyses and business cases, and propose pricing adjustments.
- Product Performance & Optimization
- Monitor and analyze product performance, identify trends and opportunities, and lead execution of optimization initiatives.
- Compliance & Risk Management
- Ensure products comply with regulatory requirements and internal policies. Support audits, identify risks, and implement mitigation strategies.
- Cross-Functional Collaboration
- Lead execution across Operations, Digital Platform, Technology, Marketing, Finance, Risk, Compliance, and Customer Service.
- Key Metrics:
- Product adoption and retention rates
- Revenue growth and margin improvement
- Market share
- Cost-to-serve and operational efficiency
- Compliance adherence
- Customer satisfaction and NPS
- Additional Duties:
- Acquisition: Execute acquisition initiatives and analyze performance.
- Engagement: Monitor usage and drive feature adoption.
- Retention: Analyze attrition and support retention initiatives.
- Profitability: Monitor pricing effectiveness and propose improvements.
- Reporting: Maintain reporting and communicate performance.
Required Qualifications:
- Bachelor's degree in business or related field.
- 2-4 years of experience in product management or related roles.
- Experience managing products end-to-end.
- Strong analytical skills.
- Ability to work across teams and influence without authority.
Preferred Qualifications:
- Experience in consumer banking or related products.
- Understanding of product lifecycle management in regulated environments.
- Experience with digital or technology teams.
- MBA or advanced degree.
- Familiarity with Agile or Lean methodologies.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
What We Do
First Merchants Corporation is the largest financial services holding company in Central Indiana, headquartered in Muncie, Indiana. The Corporation has one full-service bank charter, First Merchants Bank. The Bank also operates as First Merchants Private Wealth Advisors (as a division of First Merchants Bank). First Merchants Corporation’s common stock is traded on the NASDAQ Global Select Market System under the symbol FRME. First Merchants offers customers broad financial services throughout locations in Indiana, Ohio, Illinois and Michigan providing: • Commercial Banking (business) – checking, treasury management, card services, financing, loans, electronic banking, online and mobile banking. • Personal Banking (consumer) – checking, savings, CDs, mortgages, loans, IRAs, HSAs, online and mobile banking. • Private Wealth Advisors - trusts, investments, 401(k) plans, 403(b) plans, profit sharing plans, pension plans, cross-tested plans, cash balance plans, Flexible Spending Accounts, IRAs, SEP IRAs, and succession planning. First Merchants is committed to customers by: • Developing strong relationships. o As financial advisors – our professionals listen and provide solutions o The tenure of our professionals averages eight years, meaning you will enjoy continuity of service o We hire local professionals from the communities we serve • Customers benefit from local decision making. o Decisions are made faster o The process is streamlined, with each customer having a single point of contact. o Our financial professionals are empowered to develop tailored solutions. • The local communities we serve benefit from First Merchants’ involvement and support.
