Product Manager, China Publishing - TFT

Posted Yesterday
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
eCommerce • Gaming
Riot Games is committed to changing the way video games are developed, published, and supported for players.
The Role
Lead China-focused publishing strategy for Teamfight Tactics (TFT): plan in-game events, monetize experiences, drive player growth, engagement, and esports integration. Collaborate with Riot, Tencent, and partners to develop business cases, report health metrics, and deliver publishing plans. Analyze market opportunities and present recommendations to stakeholders to improve player journeys and revenue.
Summary Generated by Built In

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in genre-defining games. Back in 2009, that vision gave birth to our debut title League of Legends, which achieved critical acclaim among players and became the most played PC game in the world. We are honored to serve over 100 million players worldwide every month. 

The Product Management, Publishing discipline partners closely with product and publishing leaders to bring forward analyses, recommendations, solutions, products and strategies that address complex player experience and business issues to achieve the best outcomes for players,  such as drive initiatives for CN in-game event planning, channels collaboration, monetization, and around game features. You will get deeply involved in every aspect of our game’s business operations and revenue management, designing and delivering in-game events pipelines that Chinese players love, exploring new monetization strategies that enhance player experience, or exploring new around-game experiences for players to access the contents that they love. 

As a Product Manager, TFT, you will report directly to the TFT & FFGS China Publishing Product Lead and contribute to strategy development and execution for TFT player growth, engagement, monetization, and esports initiatives in China.

You will work closely with global teams and publishing partners to shape strategies and recommendations that serve Chinese players. You will help connect player needs, market opportunities, business goals, and execution feasibility into clear plans that teams can act on. By encouraging teams to collaborate, you'll guide development, smash through obstacles and drive projects across the finish-line and into players’ hands. You'll help conceptualize, influence and execute together with our regional teams and across teams at Riot. 

Responsibilities: 

  • Partner with TFT dev team and Tencent product team to organize their efforts - accounting for delivery timelines, ensure product quality, revenue impacts, and opportunity costs
  • Support TFT China operations by helping develop publishing plans, player journey improvements, engagement initiatives, and operational opportunities.
  • Support TFT franchise esports strategy by identifying opportunities to strengthen player participation, viewership, and publishing integration.
  • Build, report, and maintain business health metrics across engagement, monetization, player sentiment, and market performance.
  • Conduct market analysis, business projections, impact assessments, and opportunity evaluations to support decision making.
  • Present business insights, product outcomes, and recommendations to stakeholders across Riot, Tencent, and partner teams.
  • Explore new around-game product opportunities, publishing experiences, and monetization strategies that enhance the local player experience.

Required Qualifications: 

  • Bachelor’s degree and 5+ years of professional experience in product management, publishing operations, in-game experience. PC and strategy game experience preferred.
  • Experience with microtransactions and game monetization, either through design or personal experience.
  • Experience building structured strategies, business cases, projections, and decision-making frameworks for product, publishing, or business opportunities.
  • Strong understanding of the China gaming market, including player behavior, content trends, monetization preferences, competitive landscape, and platform / channel dynamics.
  • Fluent in Chinese and English, and can drive collaboration across language and culture 
  • Willingness to travel frequently 

Desired Qualifications: 

  • Experience in product management, business operation, ecommerce, consulting, or business strategy for consumer-facing products
  • Advanced degrees in Economics, Finance, Computer Science, Applied Mathematics, Statistics, Management Information Systems, a related discipline, or comparable work experiences
  • Experienced stakeholder management and rapport-building skills
  • Experience driving projects from planning through launch, measurement, and iteration.
  • Strong communication and storytelling skills, especially when translating complex business, player, or market insights into clear recommendations for senior stakeholders.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Skills Required

  • Bachelor's degree and 5+ years of professional experience in product management, publishing operations, or in-game experience
  • Experience with microtransactions and game monetization (design or hands-on experience)
  • Experience building structured strategies, business cases, projections, and decision-making frameworks
  • Strong understanding of the China gaming market, including player behavior, content trends, monetization preferences, competitive landscape, and platform/channel dynamics
  • Fluent in Chinese and English, able to drive collaboration across language and culture
  • Willingness to travel frequently
  • Experience in product management, business operations, ecommerce, consulting, or business strategy for consumer-facing products
  • Advanced degree in Economics, Finance, Computer Science, Applied Mathematics, Statistics, MIS, or related discipline (or comparable experience)
  • Experienced stakeholder management and rapport-building skills
  • Experience driving projects from planning through launch, measurement, and iteration
  • Strong communication and storytelling skills for translating complex insights into recommendations for senior stakeholders

Riot Games Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Riot Games and has not been reviewed or approved by Riot Games.

  • Healthcare Strength Medical, dental, and vision plans extend to employees, spouses/domestic partners, and children, with mental health and LGBTQIA+ support. Coverage breadth is reinforced by disability insurance and access to wellness and therapy programs.
  • Leave & Time Off Breadth Open Paid Time Off, company-wide end-of-year and mid-year breaks, and paid sabbaticals provide significant time to disconnect and recharge. These are complemented by holidays, sick time, and paid volunteer time.
  • Wellbeing & Lifestyle Benefits A Wellness Fund, Play Fund, free meals and office snacks/drinks, fitness stipends/classes, and commuter benefits add meaningful day-to-day value. Donation matching and relocation support further enhance the lifestyle component of total rewards.

Riot Games Insights

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The Company
4,500 Employees
Year Founded: 2006

What We Do

Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights.

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