Product Manager, Buyer Experience – B2B Marketplace

We are seeking a Product Manager to lead and enhance the Buyer Experience for our industrial and commercial B2B online marketplace, which connects Buyers with Suppliers for sourcing critical materials, component parts and services . This role is pivotal in optimizing the marketplace’s user experience, search technology, and match quality, enabling Buyers to efficiently find and evaluate candidate Suppliers essential to their operations. Additionally, you will collaborate with Marketing stakeholders to advance SEO and SEM initiatives, ensuring an effective and seamless digital presence that drives relevant traffic and user engagement.  This is a 1-year contract.  

Responsibilities:

1. Buyer Needs Identification
• Collaborate with UX and research teams to understand and translate the needs of Buyers sourcing critical materials and components.
• Define and implement UX elements that allow Buyers to specify technical, logistical, and quality requirements to enhance relevance in search results.
2. Search and Discovery Optimization
• Lead initiatives to enhance search capabilities, focusing on relevance, precision, and usability.
• Partner with data science and engineering teams to improve search algorithms and filtering options to ensure Buyers find the most suitable Suppliers quickly and efficiently.
• Test, refine, and launch matching algorithms that boost the quality of matches based on Buyer input and historical platform data.
3. Buyer-Supplier Match Quality
• Define metrics for match quality and develop features that enhance Buyer-Supplier connections based on product specifications, industry standards, certifications, and supplier performance.
• Collaborate closely with analytics to measure success and continuously iterate on improvements.
4. SEO & SEM Collaboration

• Cross-functional SEO & SEM Strategy: Partner with Marketing to create and execute SEO and SEM strategies that drive targeted traffic to our marketplace, ensuring high visibility and relevance to industrial Buyers.

1. Cross-functional Collaboration
• Work with engineering, data, and marketing teams to ensure timely execution of roadmap items and that new features meet Buyer and Supplier needs.
• Serve as the voice of the Buyer, advocating for features that simplify the experience and add value for our end-users.
2. Market and Competitor Analysis
• Conduct regular market analysis to keep track of competing B2B marketplaces and emerging UX trends, ensuring our platform remains at the forefront of Buyer-centric design and functionality.
• Use insights from competitor analysis and Buyer feedback to continually refine the product roadmap.

Qualifications:

• 3+ years of experience in product management , with a strong background in B2B marketplaces or similar platforms.
• Experience working on search, discovery, or matching technologies, ideally in a context involving high-spec industrial or commercial products and services.
• Familiarity with search algorithms, data-driven product development, and SEO/SEM principles.
• Proven track record of delivering impactful product features from ideation to launch.
• Strong analytical skills with experience using metrics to guide product decisions.
• Exceptional communication skills, with the ability to align cross-functional teams on goals and project timelines.

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