TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
TEGNA, a leading local media company, is looking for a Product Manager to manage the household graph and audience products within our ad tech platform. Advertisers want to reach a specific household and know they reached it: Who is this? Have we seen them before? Can we find more like them? Your goal will be to make our answers to those questions worth paying for.
We combine first-party viewing and delivery signals with licensed marketplace data, resolved into a household view that supports targeting, activation, and measurement. We emphasize judgment about which data to build and which to license, focusing on what a segment delivers once a campaign runs.
Key Responsibilities
Strategic Leadership
- Audience Roadmap: Define which audiences we build, which we license, and what we stop paying for.
- Activation Strategy: Define how our audiences reach buyers, on our platform and on inventory we do not own.
- Thought Leadership: Set the standard for what we claim about a segment, and translate that for sales and clients.
Core Product Ownership
These are some of the areas that you can expect to work in, but not exclusive
- Household Graph: Own resolution and linkage, match rate and decay, device authenticity, and coverage by market.
- Marketplace Data: Own the licensed data that extends the graph, including which partners we onboard, what each costs against what it adds, and when to end one.
- Segments and Taxonomy: Own how segments get built, named, and priced across first, second, and third-party sources.
- Activation: Deliver our audiences into campaigns, including onto inventory we do not own.
- Privacy: Own consent, retention, and the constraints on what the graph can hold.
- Applied AI: Own the models behind linkage and lookalike expansion, and the tests that confirm a match is a match.
Tactical Execution
- Agile Delivery: Write requirements the identity and data engineering teams can build from.
- Validation: Test the graph against a known-correct set, and publish what it gets right.
- Cross-Functional Collaboration: Partner daily with Engineering, Ad Operations, Sales, Client Services, and Program Management.
Required Experience and Skills
Technical Expertise
- Identity resolution. Deterministic and probabilistic linkage, and the decay rate of each signal type.
- Industry identifiers and standards, including household IDs, mobile ad IDs, hashed email, Unified ID 2.0, and RampID.
- Data onboarding and clean room collaboration, and what each one can and cannot answer.
- Privacy frameworks and consent obligations, and what they exclude from a graph.
- SQL, enough to sample the graph and check a match rate without a data engineer.
Professional Experience
- 5+ years of product management on identity resolution, a household graph, or audience products.
- Validated a graph against a known-correct set they assembled, and can state what it got wrong.
- Onboarded and managed a third-party data partner, and can state what it cost against what it added.
- Took a segment from construction to revenue, and can name what it sold for.
- Shipped a product surface with a model behind it, and can explain how they tested it.
Soft Skills
- Writes their own queries and samples the graph without waiting on anyone.
- Says a match rate is lower than claimed, to the person who claimed it.
- Carries a technical argument through legal and commercial stakeholders without authority over either.
- Builds a prototype before writing a spec.
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Skills Required
- 5+ years of product management experience in identity resolution, household graphs, or audience products
- Experience with deterministic and probabilistic identity linkage and signal decay rates
- Knowledge of household IDs, mobile ad IDs, hashed email, Unified ID 2.0, and RampID
- Experience with data onboarding and clean room collaboration
- Knowledge of privacy frameworks, consent obligations, and graph data constraints
- SQL proficiency sufficient to sample graphs and validate match rates
- Experience validating a graph against a known-correct dataset
- Experience onboarding and managing third-party data partners
- Experience taking audience segments from construction to revenue
- Experience shipping a product surface supported by a model and testing its performance
- Ability to independently write queries and sample graphs
- Ability to communicate technical arguments with legal and commercial stakeholders
- Ability to build prototypes before writing specifications
TEGNA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TEGNA and has not been reviewed or approved by TEGNA.
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Healthcare Strength — Medical, dental, and vision options are complemented by company-supported mental health care and telemedicine, with HSA-eligible plans available. Resources such as Spring Health and Teladoc extend accessible care to employees and families.
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Retirement Support — A 401(k) with dollar‑for‑dollar match on the first 4% and immediate vesting is offered broadly, including to part‑time and temporary staff. This structure provides straightforward access to retirement savings from day one.
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Parental & Family Support — Paid parental leave covers at least six weeks for all parents and 12 weeks at full pay for birth mothers. Adoption and surrogacy reimbursement and fertility benefits support multiple paths to family building.
TEGNA Insights
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers. In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
