Product Manager, Advertising

About The Position
Company Overview
AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing.
Summary of Role
The Product Manager, Advertising is responsible for making contributions to creating and scaling the advertising products used in our organization. This role would be the main point of contact and knowledge base for our internal teams in regards to our advertising product offerings and various platforms. The role documents any communications, processes, and practices around our advertising products and new product offerings. You may already be a confident leader who has experience guiding cross-functional teams in the successful creation of products that improve consumer experience and grow market share.
Responsibilities

• Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
• Responsible for creation and potential execution of go-to-market (GTM) strategy for any new or existing product offerings.
• Develop product positioning and messaging that differentiates AdCellerant and its features across primary market segments
• Maintain relationships with the various teams to influence and optimize experiences for customer segments/verticals and product categories.
• Work with core stakeholders, functional business teams, and product teams to define deliverables for any given release within the product development lifecycle.
• Develop and drive growth in products through management and leadership of various cross-functional teams and stakeholders
• Act as a subject matter expert of all of our advertising products, support key sales opportunities recommending solutions that satisfy the business need, and support the product roadmap development
• Work across the entire product line life cycle, from strategic planning, day to day product development activities, new product introductions, and end-of-life activities
• Assess current competitor offerings, seeking opportunities for differentiation
• Stay up to date on current and upcoming policies for specific Advertising product

Requirements
QUALIFICATIONS

• Bachelor's degree, or MBA
• 1 - 3 years of experience as a product manager, project management, or sales/marketing, or closely related occupation
• Previous experience delivering finely-tuned product marketing strategies
• Demonstrable knowledge of digital advertising products and platforms including search engine marketing, search engine optimization, and/or programmatic advertising.
• Highly effective cross-functional team management
• 3+ years of experience presenting product plans, training and demonstrations
• 3+ years of experience in strategic planning and creating business or operational plans.
• Exceptional writing and editing skills combined with strong presentation and public speaking skills

PREFERRED QUALIFICATIONS

• Previous software and web development experience or familiarity
• Previous experience utilizing Atlassian software suite including Jira and Confluence.

Location Information
This role is preferred to be located near our Denver, CO office, with hybrid work from home flexibility.
Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.
Compensation
Salary $95,600, plus bonus potential
Benefits
AdCellerant offers full-time employees:

• Paid vacation, holidays, and sick days
• Health/dental/vision benefits
• 401k retirement plan and company match contribution
• Generous paid parental leave
• Wellness Program
• Work from home flexibility
• Denver, CO headquarters available for hybrid work with in office perks

Life at AdCellerant
Our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We know that if our team is motivated, all the company's business objectives can be achieved. Our goal of team first since our founding has led to being recognized in a few ways we are proud of:

• Denver Business Journal "Best Workplace"
• Built In Colorado's Best Workplaces 2018, 2019, 2020, 2022, 2023
• Inc. 5000 Award for Fastest Growing Companies in the U.S, 5 years running: 2018 - 2022

Those who join our team join the ranks of an engaged, lively, industry-leading team! We are united in our mission to make Madison Avenue-level digital advertising solutions available to Main Street marketers, and you'll find our main Pillars woven throughout everything we do.
AdCellerant's Pillars:

• Driving results for partners & local businesses
• Technology innovations to stay ahead of the curve
• Our team members' success & well being
• Exceptional customer service for every single partner
• Conducting our business in an ethical & sustainable way
• Making our local community a better place

Other Requirements
Currently legally authorized to work in the United States on a full-time basis.
Equal Opportunity
AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.
Important: Security Notice
We're excited that you're interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.
Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.
We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.
Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain.
If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you're unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at [email protected]
*** Please do not send resumes via email ***
Additional Notices
E-Verify Statement
AdCellerant participates in the E-Verify program for all new hires. We comply with all applicable federal, state, and local laws regarding employment eligibility verification and do not use E-Verify to pre-screen applicants.
Colorado Job Application Fairness Act
Colorado Residents: In any materials you submit in connection with your job application, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. Should you wish to exercise your right to redact such information, please redact it prior to submitting the documentation. You will not be penalized for redacting or removing this information.
Application Deadline
January 29, 2025