Product Manager, Ad Targeting & Audiences

Posted Yesterday
4 Locations
143K-252K Annually
Mid level
Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
We believe the camera presents the greatest opportunity to improve the way people live and communicate.
The Role
The Product Manager will develop innovative targeting strategies to enhance advertiser performance, manage a roadmap for data-driven products, communicate effectively with cross-functional teams, and ensure user privacy. Responsibilities include analyzing data, gathering requirements, and representing revenue-related products internally.
Summary Generated by Built In

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, and product managers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.

We’re looking for a Product Manager to join the Ad Targeting and Audiences Product team. 

 

What you'll do:

  • Build new forms of Targeting that drive advertiser performance by enabling marketers to discover and reach their desired audience

  • Drive a unified understanding of our community while protecting user privacy in an ever evolving privacy landscape

  • Define, manage, and execute a long-term roadmap which includes machine learning powered and data intensive products

  • Solicit ideas and feedback, analyze data, gather requirements, write specs, create wireframes and workflows, and coordinate cross-functionally

  • Become the internal voice and representative for revenue-related products

Knowledge, Skills & Abilities:

  • Ability to initiate projects, and execute against defined objectives and communicate the results of analyses clearly and effectively with minimal guidance

  • Ability to communicate the results of analyses in a clear and effective manner

  • Exceptional analytical skills

  • A team player who can collaborate with engineers, designers, product managers, data scientists, and other cross-functional teams

Minimum Qualifications: 

  • BA/BS in computer science, electrical engineering, mathematics, physics, economics, or related field or equivalent years of experience

  • 4+ years of product management or product strategy experience at a consumer or enterprise technology company

Preferred Qualifications:

  • Experience with ad and/or marketing technology at a top-tier digital ad platform

  • Advanced quantitative degree (e.g. Statistics, Engineering, Finance, Math)

  • Experience building and applying ML technologies to large scale problems

  • Experience with product design, software development, or interaction design

  • Familiarity with SQL, BigQuery, Python, R, Minitab, or SPSS

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $168,000-$252,000 annually.


 

Zone B:

The base salary range for this position is $160,000-$239,000 annually.

Zone C:

The base salary range for this position is $143,000-$214,000 annually.

This position is eligible for equity in the form of RSUs.

Top Skills

Python

What the Team is Saying

Xiaolin
Yvette
Matt
Jasmeet
Xueyin (Sherry)
Amir
Jung
Xu
The Company
HQ: Santa Monica, CA
5,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

Why Work With Us

Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

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Snap Inc. Teams

Team
Product + Tech
Team
Machine Learning @ Snap
About our Teams

Snap Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our “default together” approach is an 80/20 model where we are asking team members to spend 80% of the time, on average, in the office, with the remaining 20% of the time spent remote.

Typical time on-site: 4 days a week
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