Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem.
We're looking for a Product Manager to lead the development of next-generation Ad Experiences and Interactive Advertising solutions that help marketers and advertisers drive visually appealing, high-impact sponsorships on the platform. The ideal candidate will pair a global mindset with locally relevant execution, serving as a gritty problem solver and self-starter who can drive programs with product and commercial teams at Roku and with external strategic partner organizations.
For Washington Only - The estimated annual salary for this position is between $176,163 - $233,750 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Product strategy and opportunity assessment: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities; build robust business cases that balance short-term revenue goals with long-term ecosystem health
- Strategic roadmap ownership: Define and execute a multi-quarter roadmap for ad innovation products, ensuring alignment with Roku's overarching platform strategy and the evolving needs of the programmatic and direct-sales markets
- High-fidelity documentation: Author comprehensive Product Requirement Documents (PRDs) and technical specifications; translate complex business needs into actionable engineering tasks to ensure on-time, high-quality delivery
- Agile innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies to validate ad formats and minimize "time to insight" by testing hypotheses in live environments
- Operational excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs such as Ad Fill Rate, CPM, User Engagement, and Churn impact
- Engineering partnership: Serve as the "voice of the customer" for the engineering team; provide deep business context to technical leads to foster creative problem-solving and architectural scalability
- Stakeholder orchestration: Lead cross-functional teams—including Sales, Marketing, Data Science, Finance, and Legal—to navigate the complexities of privacy regulations and advertising standards
- Vendor ecosystem management: Manage strategic relationships with 3rd-party technology vendors/partners; ensure rigorous SLA compliance and influence their roadmaps to align with Roku's proprietary tech stack
- Market intelligence and thought leadership: Act as the internal authority on AdTech trends (e.g., CTV measurement, identity solutions, shoppable TV); translate industry shifts into strategic POVs that influence executive decision-making and monitor the competitive landscape to ensure Roku remains the industry leader in native, non-intrusive, and high-performing ad experiences
We're excited if you have
- 5+ years of product management experience building advertising and marketing solutions
- Domain expertise in AdTech, Ad UX, OTT, and/or DMPs
- An extraordinarily high level of customer empathy
- Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker
- Practical knowledge of experimentation, A/B testing, and lift measurement
- Data-driven and entrepreneurial self-starter who deals well with ambiguity
- Experience working with marketers, marketing operations, data scientists, and data analysts
- Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
- Excellent problem-solving skills and ability to work independently
- Minimum of a bachelor's degree (preferably in engineering); MBA preferred
- Light travel as needed.
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Top Skills
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
