Product Line Manager

Purpose of Position

• The Product Line Manager is responsible for growing their respective product category/collection business through providing definition/ownership of consumer and market insights and competitive positioning and while collaborating closely with cross-functional teams to ensure alignment with product objectives and business goals. They will operate at the intersection of product collection merchandising, design, technical feasibility and business and market objectives. Key responsibilities include expertise in consumer and market trends, global line planning, deep knowledge of the product, execution of product milestone meetings, management of sales achievement product margins and ultimately SKU efficacy across their business corresponding line.

Job Description

Product Strategy and Planning

• Conducting market research and competitive analysis to understand market trends and opportunities to develop their product line and overall business
• Utilizing provided sales forecasts to define sku projections by channel/region/season in achievement of overall business objectives 
• Provide seasonal line architecture and seasonal briefs to product designers & developers

Line Management and Merchandising:

• Optimizing the product assortment and ensuring an appropriate balance of core, seasonal, and innovation SKUs
• Analyzing sales data, trends, and consumer insights to inform line planning
• Determining product pricing and placement within the retail/digital channels
• Aligning merchandising strategies with broader brand and channel initiatives

Marketing Guidance & Collaboration:

• Provide guidance on marketing briefs and creative development for product marketing initiatives, social media campaigns, and collaboration projects.
• Collaborate with Visual Merchandising (VM) and Store Design teams to create impactful in-store experiences that resonate with the product identity and values.

Cross-functional Collaboration & Communication:

• Foster strong relationships and collaboration with cross-functional teams, ensuring clarity of product requirements, timelines, and objectives.
• Proactively engage with design, marketing, sales, operations, and finance teams to align on product strategies, go-to-market plans, and performance targets
• Provide consumer insights, category data, and financial projections to inform decision-making across the organization
• Foster a spirit of partnership and shared accountability to drive execution excellence

Key Performance Metrics:

• Sales growth
• IMU product margin
• Product delivery date achievement
• Customer satisfaction
• Product consistency and alignment across all consumer touchpoints

Requirement

• Bachelor's or Master's degree in Business, Marketing, or a product related field
• At least 4  years' experience in product related role
• International experience is a must
• Strong business acumen
• Proven track record of collaborating effectively with cross-functional teams and aligning product strategies with business objectives
• Strong analytical, strategic thinking, and problem-solving skills
• Familiarity with agile methodologies, product development processes, and project management tools
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and align stakeholders around category-specific priorities