Product Line Manager

Posted 3 Days Ago
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Wendell, NC, USA
In-Office
Senior level
Agriculture • Industrial • Manufacturing
The Role
Owns the Attachments & Implements product roadmap, market research, pricing, competitive strategy, and new product development. Partners across sales, marketing, finance, engineering, and support to grow market share and profitability. Develops business cases, requirements, training materials, and product launch support; coordinates implement testing and analyzes results. The role also supports trade shows, customer insights, reporting, and manufacturing opportunity analysis, including Latin America.
Summary Generated by Built In

Product Line Manager (Attachments & Implements)

Department: 

Product Business

Reports to:

Director of Product Business

Location: 

Wendell, NC

Position Status:

Full-time

Status: 

Salary, Exempt

Management Level:

Non-Management

 

JOB SUMMARY

The Attachments & Implements Product Manager is an energetic, passionate, and driven individual who will be responsible for growing KIOTI’s position in the marketplace. This position will work with Executives, Sales, Marketing, Product Support, and many other functional teams to establish KIOTI’s sales channels and product strategies, enabling sales growth and achievement of company objectives. This industry expert will be responsible for establishing a product roadmap and sales strategy that will increase profitability and exceed customer expectations.

 

KEY RESPONSIBILITIES OF JOB

The Attachments & Implements Product Manager’s primary responsibilities include the following:

  • Evaluate current product development pipeline and establish the Attachments & Implements roadmap.
  • Lead business case development by establishing end-user needs and market acceptance.
  • Manage the new product development process across multiple departments.
  • Collaborate with the Finance Department to establish pricing models, programs, and financial measurements for new products.
  • Develop strategies for increasing market share and maximizing sales.
  • Develop management control systems to make financial planning and cost analysis more efficient.
  • Assist the Sales Department with identifying market opportunities and program strategy development.
  • Participate in local and national trade shows to promote KIOTI products and increase brand awareness.
  • Develop and deliver product presentations at trade shows and corporate events.
  • Support marketing and product launch activities as needed.
  • Create internal and external training materials as needed.
  • Provide Attachments & Implements competitive analysis on all aspects of the business (strategy, pricing, products, etc.).
  • Develop and maintain the product pricing and accessories strategy.
  • Prepare monthly, quarterly, and annual reports as needed.
  • Other duties as assigned in support of overall company objectives.
  • Manage new product development process across multiple departments. 
  • Establish requirements documents for new products (specifications, components, features, etc.), including loaders, mower decks, snowblowers, backhoes, etc.
  • Develop the market research strategy and deliver the voice of customer analysis.
  • Recommend cost-effective changes in the design of three-point implements to improve reliability and safety.
  • Coordinate the setup of tests on completed implements installed on various tractor models and analyze results. 
  • Analysis of non-domestic manufacturing and assembly opportunities, focusing on opportunities present in Latin America.

 

EDUCATIONAL AND PHYSICAL REQUIREMENTS

  • Bachelor’s Degree plus 5-7 years of related business experience in tractor, ground care, construction or OPE industry.
  • 3-5 years of experience in product development, engineering, or product marketing.
  • Advanced capability with various software packages, particularly Microsoft Excel, Word, and PowerPoint.  
  • Ability to independently plan and prioritize multiple projects with attention to detail and work collaboratively across functional areas.
  • Approximately 20-30% travel required.
  • Ability to build relationships and skillful in collaborating between interdepartmental personnel.
  • Strong interpersonal, written, and verbal communication.
  • Proficient with collection, analysis, and presentation of results in a concise, actionable format. 
  • Ability to manage business processes and troubleshoot issues that may arise.

 

Skills Required

  • Bachelor's degree
  • 5-7 years of related business experience in the tractor, ground care, construction, or outdoor power equipment industry
  • 3-5 years of experience in product development, engineering, or product marketing
  • Advanced capability with Microsoft Excel, Word, and PowerPoint
  • Ability to independently plan and prioritize multiple projects with attention to detail
  • Ability to collaborate across functional areas and build interdepartmental relationships
  • Strong interpersonal, written, and verbal communication skills
  • Proficiency in collecting, analyzing, and presenting results in a concise, actionable format
  • Ability to manage business processes and troubleshoot issues
  • Ability to travel approximately 20-30%
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The Company
225 Employees
Year Founded: 1986

What We Do

KIOTI Tractor, part of Daedong-USA, supplies equipment for agricultural, turf-care and construction work. Its lineup includes compact and utility tractors, zero-turn mowers, utility vehicles, compact loaders and skid steers, as well as implements and attachments. The company supports customers through a North American dealer network and parts, service and distribution infrastructure, aiming to provide innovative equipment and a strong machine-owning experience.

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