Who are we?
We are a globally expanding software technology company that helps brands communicate more effectively with their audiences. We are SmartMessage, a technology company that has been growing for over 20 years, based in Istanbul and supporting more than 2,000 clients across multiple continents with our all-in-one omnichannel marketing platform. Our mission is to empower businesses to engage with their customers meaningfully—through data, automation and personalized communication across email, SMS, WhatsApp, chat, push notifications and more..
What is the role?
We are looking for a Product Lead who understands both the language of business and the language of technology, and who can guide our teams to deliver products that create real impact. The Mission This role is about leadership through clarity. You will bring together the worlds of technology, marketing, and product to make sure what we build always aligns with why we build it. From defining API documentation standards to leading agile delivery cycles, you will ensure every product decision drives measurable business value and customer success.
What you’ll be responsible:
- Lead the Product Ownership discipline at SmartMessage and set high standards for clarity, collaboration, and delivery
- Partner closely with Product, Marketing, and Engineering teams to connect strategic goals with execution on the ground
- Shape and maintain product roadmaps across modules like Campaign Manager, Journey 360, Audience Manager, and our mobile SDKs
- Translate business objectives into clear, technically sound user stories with measurable outcomes
- Lead Scrum ceremonies and ensure agile processes run with purpose and transparency
- Partner with UI/UX, QA, and engineering to turn concepts into user-focused, testable solutions
- Define and maintain API documentation and integration flows for internal and external use
- Collaborate with marketing and product strategy teams to validate ideas, prioritize features, and align product direction with market needs
- Drive feature development across both mobile and web, ensuring a unified customer experience
- Track KPIs such as feature adoption, delivery predictability, and user satisfaction
- Experience working with API-first platforms and documentation tools such as Stoplight, Postman, or Swagger – nice to have
- Familiarity with AWS, Kafka, ClickHouse, or data-driven personalization architectures - nice to have
- Exposure to mobile SDK development (Flutter or React Native) - nice to have
- Certified Scrum Product Owner (CSPO) or similar Agile certification - nice to have
We are looking for a passionate talent professional who has;
- Minimum 7+ years of experience as a Product Owner, Product Manager, or equivalent role in SaaS, MarTech, or enterprise technology
- Deep understanding of Scrum and Agile frameworks, with proven hands-on experience in backlog management and iterative delivery
- Strong technical literacy; able to discuss APIs, architecture, integrations, and data models confidently
- Ability to connect business strategy with technical feasibility and speak both "business" and "engineering" fluently
- Experience leading cross-functional teams and aligning marketing and product initiatives
- Excellent communication and stakeholder management skills
- Fluent in English, both written and verbal
Join our team!
Top Skills
What We Do
We provide a seamlessly integrated all in one omni-channel marketing solution that enables organizations to engage in relationship marketing with their target audience, customers across complex marketing mix in an efficient and cost effective way. Our clients can communicate with their target audience via e-mail, SMS, MMS, Social Media, Push Notifications, Whatsapp, Text to Speech (IVR) or any other channels they have...We provide a boutique solution through its easy integration feature and it makes campaign management much more efficient as a "centralized" solution. When integrated into the organizations’ CRM systems, SmartMessage tracks actions in many different fields such as customer interaction history, salesforce automation, lead management, marketing & campaign management, service requests and complaints management, contact center automation, social media integration, customer loyalty and constantly provides feedback in these exact fields. In organizations using SmartMessage a "Customer Oriented" structure emerges. Depending on our clients requirements, we can provide this service as an on-premise and/or on-cloud.
