Drive the strategy and execution of the Investigations product, collaborating with teams to enhance customer engagement and revenue growth.
Merkle Science is seeking a Product Lead – Investigations Product Management & Marketing to drive the strategy, positioning, and execution of our Investigations product Tracker. This role is ideal for someone who thrives at the intersection of product development, go-to-market strategy, and customer engagement in a high-growth startup.
Reporting to the Product Manager leading the Investigations product, you will work closely with engineering, sales, marketing, and customer success teams to define and execute the investigation-focused product roadmap while ensuring our solutions are well-positioned in the market. You will be responsible for both strategic direction and operational execution, ensuring strong customer adoption and revenue growth among law enforcement, regulatory bodies, and compliance professionals.
Responsibilities:
· Define and own the Investigations product roadmap, aligning it with market needs, company objectives, and customer feedback.
· Conduct market research and competitive analysis to inform product development and differentiation strategies for investigations and forensic analytics.
· Collaborate with engineering teams to define product requirements, prioritize features, and drive execution specific to crypto-related investigations.
· Work with customer success and sales teams to understand investigation professionals' pain points, drive adoption, and improve customer satisfaction.
· Define and track product KPIs, measuring success based on customer adoption, retention, and revenue impact.
· Develop compelling messaging and positioning that clearly articulates the value of Merkle Science's Investigations product for law enforcement and compliance professionals.
· Lead the creation of investigation-focused sales enablement materials, whitepapers, case studies, and competitive battlecards to support the go-to-market strategy.
· Partner with marketing to drive demand generation through investigation-focused content, campaigns, and events.
· Work closely with business development and sales teams to refine the product's value proposition and identify upsell opportunities for investigation-focused users.
Qualifications:
· 4+ years of experience in product management, product marketing, or GTM strategy in a B2B SaaS company (crypto or fintech preferred).
· Strong understanding of blockchain investigations and financial crime risk management is a major plus.
· Proven experience in launching and scaling B2B SaaS products in a fast-paced environment.
· Hands-on experience with customer research, competitive analysis, and data-driven decision-making.
· Strong storytelling and communication skills, with the ability to translate complex technical concepts into clear, compelling messaging tailored for investigation professionals.
· Experience working with cross-functional teams, including engineering, sales, and customer success.
· Familiarity with product analytics tools (e.g., Mixpanel, Amplitude) and CRM platforms (e.g., Salesforce, HubSpot).
