Product Lead - China

Reposted 12 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
AdTech • Digital Media • Marketing Tech • Analytics
The Role
Lead and manage programmatic advertising products, ensure technical support, optimize existing client services, and innovate business strategies for product launches.
Summary Generated by Built In
Role: Product Lead - China

Reports to:  General Manager (China - Team)

Location: Mainland China


THE OPPORTUNITY

This is an opportunity to work with the leading Independent Marketing Intelligence Company. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employee's professional and personal development.

JOB RESPONSIBILITIES

  • Responsible for the docking work of ADX, SSP and DSP related products of programmed ecology, technical support for customer needs and programmed platform;
  • Responsible for programmatic advertising products, interfaces, attributions and other related products, designed relevant business channels, product functions, and business strategies according to market conditions and business needs, and promoting the successful launch;
  • Responsible for technical maintenance of existing customers and agents, problem tracking and troubleshooting, and docking scheme design of new traffic and new budget;
  • Independently explore the value of resources, effectively combine traffic, platform, strategy, data and customers, upgrade or build a business model and promote the landing.

REQUIRED SKILLS

  • Product manager with more than 8 years of experience in programmatic advertising-related products (DSP/ADX/SSP), or with Solution Engineering experience, familiar with programmatic advertising workflow, proficient in programmatic advertising data indicators and calculation logic (RTA/RTB);
  • Familiar with relevant third-party advertising systems at home and abroad, such as Google DV360/ Microsoft advertising/Baidu, and have rich experience in platform docking and operation;
  • logical, have a certain data analysis ability, according to the performance of data analysis and verification of functional benefits or problem location;
  • Good English skills, able to communicate across regions and cultures;
  • Have strong project management ability and cross-team communication ability to independently and deeply explore the value of resources, effectively combine traffic, platform, strategy, data and customers, upgrade or build business models and promote the landing;
  • Effective programmatic advertising optimization success cases or through programmatic advertising attribution model is preferred;

WHAT WE VALUE IN OUR PEOPLE

Passion – We love and live what we do

Determination - We always find a way to figure it out

Unity – We hold each other accountable. We win and lose as a team

Agility – We anticipate the unexpected, embrace and adapt to change

Courage – We dare to think unconventionally


At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace.

Top Skills

Adx
Baidu
Dsp
Google Dv360
Microsoft Advertising
Programmatic Advertising
Ssp
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The Company
HQ: New York, NY
1,385 Employees
Year Founded: 2010

What We Do

We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.

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