The Role
Leads product quality assurance, performance reporting, paid customer acquisition, and growth optimization across African digital products. Manages advertising budgets and campaigns, tracks CPI, CAC, LTV, conversion, and retention metrics, and translates data into business actions. Coordinates product releases, technology and payment integrations, testing, documentation, and stakeholder communication while improving acquisition efficiency and operational execution.
Summary Generated by Built In
Job Title: Product Growth & Performance Lead – Africa
Location: Hybrid Working Model
Reports To: Chief Executive Officer
Department: Product & Growth
Job Objective
To manage the operational interface between product development, data, revenue, and customer acquisition. The role will ensure product features are effectively delivered, performance is accurately tracked, paid acquisition activities are optimized, and growth initiatives are executed efficiently, enabling senior leadership and technical teams to remain focused on strategic priorities and product development.
Key Responsibilities
Product Operations & Quality Assurance
• Lead quality assurance for all product releases by defining test cases, conducting checks, identifying issues, and tracking them through resolution.
• Monitor product performance and maintain regular reports covering subscriber numbers, customer acquisition funnels, product usage, and feature performance.
• Develop product requirements, specifications, and task documentation based on agreed business priorities.
• Coordinate activities between development teams and other business functions to ensure clear communication and timely delivery.
• Establish and maintain operational processes and documentation to improve efficiency and accountability.
Paid Acquisition & Growth
• Lead the execution of paid customer acquisition campaigns, including campaign setup, budget allocation, performance monitoring, and optimization.
• Manage advertising budgets and track key acquisition metrics, including Cost Per Install (CPI), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV).
• Analyse campaign performance and optimize channels to improve customer acquisition efficiency and return on investment.
• Work closely with Marketing and Partnerships teams on audience targeting, creative development, market insights, and campaign strategy.
• Identify opportunities to improve customer acquisition, conversion, engagement, and retention through data-driven growth initiatives.
Partnerships & Integrations
• Coordinate telecommunications, billing, payment, and technology partner integrations.
• Manage integration requirements, testing activities, implementation plans, and go-live checklists.
• Work with relevant internal and external stakeholders to resolve integration and operational issues promptly.
Data & Performance Management
• Produce and maintain accurate performance dashboards and reports.
• Analyse subscriber, funnel, campaign, and product data to identify trends, opportunities, and areas requiring improvement.
• Translate data into actionable recommendations for growth and operational decision-making.
• Ensure key performance metrics are consistently monitored and communicated to relevant stakeholders.
Requirements
Requirements
Key Skills & Experience
• Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, Engineering, or a related field.
• Proven experience in Product Operations, Growth, Performance Marketing, Digital Operations, or a related role within a digital or mobile-focused company.
• Strong hands-on experience in media buying and paid customer acquisition, including paid social, programmatic advertising, or application-install campaigns.
• Demonstrated understanding of CPI, CAC, LTV, conversion rates, and customer acquisition economics.
• Strong analytical skills with experience using Google Analytics, advertising platform dashboards, and other digital performance tools.
• Ability to interpret data, identify trends, and translate insights into practical business decisions.
• Strong organisational and process-management skills, with the ability to independently develop systems and documentation.
• Experience coordinating product development, software releases, testing, or technology integrations.
• Ability to work independently in a lean, fast-paced, and results-oriented environment.
• Experience with African digital, mobile, telecommunications, subscription, or technology products will be an added advantage.
• Strong communication and stakeholder management skills.
Non-Negotiable Requirement
• Hands-on media buying experience is mandatory.
The successful candidate must have personally:
• Managed paid advertising budgets.
• Set up and executed paid acquisition campaigns.
• Monitored campaign performance and acquisition costs.
• Tracked CPI, CAC, LTV, and related growth metrics.
• Optimized advertising channels based on performance data.
• Strong analytics and mobile product experience are highly valuable, but the ability to personally manage paid acquisition and take ownership of the resulting growth metrics is essential.
Skills Required
- Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, Engineering, or a related field
- Proven experience in Product Operations, Growth, Performance Marketing, Digital Operations, or a related role at a digital or mobile-focused company
- Hands-on media buying and paid customer acquisition experience, including paid social, programmatic advertising, or application-install campaigns
- Experience managing paid advertising budgets and executing paid acquisition campaigns
- Experience tracking and optimizing CPI, CAC, LTV, conversion rates, and related acquisition metrics
- Strong analytical skills using Google Analytics, advertising platform dashboards, and digital performance tools
- Ability to interpret data and translate insights into practical business decisions
- Strong organizational and process-management skills, including independently developing systems and documentation
- Experience coordinating product development, software releases, testing, or technology integrations
- Ability to work independently in a lean, fast-paced, results-oriented environment
- Strong communication and stakeholder-management skills
- Experience with African digital, mobile, telecommunications, subscription, or technology products
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The Company
What We Do
We go the extra mile for your last mile – with specialized divisions to serve even the most diverse of industries. CDL is your premier regional carrier for complete delivery coverage – guaranteed.
