Product Growth Manager

About the role
Cloudflare is looking for a Product Growth Manager to join our Self-Serve Team. Our team is responsible for driving growth across Cloudflare's large free and self-serve customer base. To do this, we rely on a data-driven, product-led, experimentation-based approach to help customers to see greater value in and adopt more of Cloudflare's solutions. You are a self-starter who has an in-depth understanding of key drivers for a customer's lifecycle which are critical to understanding a customer's experience and their growth on Cloudflare. In this role you'll act as a bridge across product, product marketing, channel marketing, design and own go-to-market strategy and execution to drive self-serve growth.
Locations: San Francisco, Austin, DC & Los Angeles
What you'll do

• Understand our customers and their lifecycle on Cloudflare deeply to continually refine target personas and identify opportunities for growth.
• Work closely with product, pricing & monetization, channel marketing, and other teams on GTM strategy for self-serve solutions.
• Develop messaging and positioning that drives acquisition, activation, and retention of Cloudflare's self-serve solutions and products.
• Partner with channel marketing on end-to-end execution of multi-channel campaigns: develop campaign strategy, design experiments, and drive execution of programs to drive measurable conversion and retention of Cloudflare's suite of products and features.
• Build and launch data-driven experiments and initiatives in partnership with engineering. This includes guiding the prioritization of resources and work to maximize business impact.

You have

• A strong background in a product-led growth, product management, or product marketing role.
• Extensive experience working cross-functionally with engineering, design, marketing, and product teams on growth initiatives.
• Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels
• Strong customer empathy and proven experience understanding what drives customer behavior.
• A data-driven approach with expert understanding of SaaS acquisition and growth metrics, marketing and product analytics and the ability to use data for discovery, measurement, and optimization.
• Experience providing product related insights, strategy, positioning, and messaging for digital marketing campaigns across channels (email, paid ads, in-product).
• Exceptional writing skills for email, web, landing pages, ad copy, and more.
• Comfortability tackling ambiguous and complex problems from strategy to execution.
• An ownership mentality with a drive to get work across the finish line and achieve results.

Examples of desirable skills, knowledge, and experience

• 4+ years of experience in product marketing or growth marketing at SaaS companies.
• 2+ years of experience in product management or product-led growth for SaaS companies
• 2+ years of experience with CRO, A/B and multivariate testing
• An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue).
• Experience addressing ambiguous problems by analyzing relevant qualitative and quantitative data, identifying possible solutions, and implementing solutions.
• Proficiency creating product requirement documents and test plans, socializing them, and getting sign off from stakeholders.
• Experience working with engineering teams is a major plus.
• Fluency in a variety of tools commonly found in the modern marketing stack like Amplitude, Google Analytics, Iterable, Adobe Target, etc...
• Obsessive about data and metrics and strong ability to analyze data from various sources (e.g. email, in-product behavior, product usage). Acronyms like CTR, CTOR, CAC, CPA, LTV, CR are not foreign to you.
• Ability to write SQL is a strong plus.