Bergstrom Toyota of Oshkosh
At Bergstrom Automotive, we’re proud to be Wisconsin’s largest dealership, setting the standard for exceptional guest experiences. Our team is driven by innovation, integrity, and a dedication to fostering growth and success for our team members. If you’re passionate about delivering outstanding service and growing your career, Bergstrom is the place for you!What You'll Do
As a Sales Assistant (Product Genius) at Bergstrom Automotive, you will serve as the premier technology and product expert on our showroom floor, helping guests navigate the exciting world of modern automotive features after the sale. In this role, you will bridge the gap between cutting-edge vehicle technology and an exceptional guest experience by delivering personalized product demonstrations, conducting engaging test drives, and leading thorough, memorable vehicle deliveries.
Working collaboratively with our Sales Advisors, you will use your passion for cars and technology to simplify complex features—such as infotainment, connectivity, and safety systems—ensuring every guest feels confident and excited about their purchase. If you are a tech-savvy communicator who thrives on delivering outstanding service and wants to build a rewarding career, with plenty of opportunities for advancement at Wisconsin’s largest dealership group, this is the perfect opportunity for you.
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Vehicle and Technology Expertise:
- Develop an in-depth understanding of all vehicle models, trims, features, and technologies offered by Bergstrom Automotive.
- Stay up-to-date on new product launches, industry trends, and technological advancements.
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Guest Engagement:
- Welcome and assist guests by providing product demonstrations tailored to their needs.
- Educate guests on the functionality and benefits of advanced features, such as infotainment systems, safety technologies, and connectivity options.
- Conduct test drives and answer questions to ensure guests feel confident in their vehicle choices.
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Support the Sales Team:
- Collaborate with Sales Advisors to support the guest buying journey.
- Assist in explaining product features and benefits to enhance the sales process.
- Provide guidance to team members on vehicle technology and updates.
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Delivery Experience:
- Ensure each guest receives a thorough and personalized vehicle delivery experience.
- Demonstrate how to operate vehicle features and set up customization options for guests.
- Follow up with guests post-purchase to answer questions and provide continued support.
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Showroom Presentation:
- Maintain a clean, organized, and visually appealing showroom.
- Set up displays and ensure vehicle technology is functional and ready for demonstrations.
Schedule: Shifts ranging from Monday - Friday 9am - 7pm and Saturday 9am - 5pm
Pay of $16.00-20.00/hour based on experience.
- High school diploma or equivalent; bachelor’s degree in a related field is a plus.
- Passion for automotive technology and guest service.
- Strong communication and interpersonal skills.
- Ability to explain complex technologies in a simple, easy-to-understand way.
- Proficient with technology, including mobile devices, apps, and automotive systems.
- Detail-oriented with excellent organizational skills.
- Valid driver’s license and a clean driving record.
At Bergstrom Automotive, we value our team members and are dedicated to providing a supportive and rewarding workplace. Here's what you can expect when you join our team:
- Competitive Compensation
- Comprehensive Benefits: Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for full-time team members)
- Generous Time Off: Two weeks of PTO starting on your first day (for full-time team members)
- Exclusive Discounts: Save on vehicles, service, and parts
- Financial Security: 401(k) plan with company match (for full-time team members)
- Work-Life Balance: Paid holidays (for full-time team members)
- Wellness Support:
- Wellness Program
- Free Team Member Clinic
- Access to a Free Health Coach
- Employee Assistance Program
- Team Recognition: Employee Referral Program
- Career Development: Ongoing training and opportunities for growth and advancement
At Bergstrom Automotive, we are committed to fostering a culture where our team members thrive both personally and professionally. Join us and be a part of our dynamic, award-winning team!
Join Wisconsin’s Largest and Most Award-Winning Automotive Group!
Bergstrom Automotive, established in 1982 in Neenah, Wisconsin, has grown to become Wisconsin’s largest automotive group and a top 50 dealer in the United States. With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional guest experiences every day.
Our team has been consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of the best in the United States. We’ve also earned accolades such as Glassdoor’s “Best Places to Work” award and honors from the Better Business Bureau and Time Magazine.
At Bergstrom Automotive, we are deeply committed to giving back to our communities, supporting local organizations such as Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin.
Join us and be part of a team dedicated to excellence, integrity, and making a difference both on and off the lot!
Skills Required
- High school diploma or equivalent
- Passion for automotive technology and guest service
- Strong communication and interpersonal skills
- Ability to explain complex technologies simply
- Proficiency with mobile devices, apps, and automotive systems
- Detail-oriented with excellent organizational skills
- Valid driver's license and clean driving record
- Bachelor's degree in a related field
Bergstrom Automotive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bergstrom Automotive and has not been reviewed or approved by Bergstrom Automotive.
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Healthcare Strength — Health coverage includes medical, dental, and vision, with added access to a team member clinic, a health coach, wellness programs, and an EAP. These offerings are presented as comprehensive and competitive for full-time employees.
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Retirement Support — A 401(k) plan with company match is available alongside life and disability insurance. This combination is positioned to support longer-term financial security.
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Wellbeing & Lifestyle Benefits — Employees can access vehicle, service, and parts discounts, plus wellness resources and occasional on-site perks like catered lunches at some locations. These benefits provide tangible value beyond base pay.
Bergstrom Automotive Insights
What We Do
Bergstrom Automotive is a family-owned automotive dealership group based in Neenah, Wisconsin. Founded in 1974, it is one of the largest automotive marketplaces in the state, offering new and used vehicle sales, expert car service, parts, and financing across multiple franchises. The company is recognized for its commitment to transparent, upfront pricing and treating all guests like family.
