The Role
Lead market intelligence and product strategy by analyzing customer behavior, competitors, pricing, and product positioning. Prepare reports and dashboards, coordinate with stakeholders and customers, maintain manufacturing and regulatory knowledge for assigned products, and support demos and technical presentations.
Summary Generated by Built In
- Conduct market intelligence activities by monitoring market trends, competitor activities, customer requirements, opportunities, and risks affecting the product portfolio.
- Analyze customer, consumer, and end-user behavior to identify unmet needs and support product-related decisions.
- Perform SWOT, GAP, pricing, and product positioning analyses to support business and marketing strategies.
- Prepare and maintain reports, dashboards, and data analyses to support decision-making and monitor product performance.
- Coordinate with internal stakeholders and maintain effective relationships with customers to ensure alignment with business and market requirements.
- Maintain knowledge of manufacturing processes, product applications, and operational capabilities relevant to assigned products.
- Ensure compliance with company policies, quality standards, and regulatory requirements related to assigned products.
- Support customer visits, product demonstrations, and technical presentations when required.
Skills Required
- Conduct market intelligence and monitor market trends and competitors
- Analyze customer, consumer, and end-user behavior to identify unmet needs
- Perform SWOT, GAP, pricing, and product positioning analyses
- Prepare and maintain reports, dashboards, and data analyses
- Coordinate with internal stakeholders and manage customer relationships
- Knowledge of manufacturing processes, product applications, and operational capabilities
- Ensure compliance with company policies, quality standards, and regulatory requirements
- Support customer visits, product demonstrations, and technical presentations
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The Company
What We Do
Napco National is involved in Packaging & Consumer Disposables Manufacturing.
