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Job DescriptionThe Product Director - Marketing will define the game’s positioning and articulate it into a communications & marketing plan and a communication strategy. As part of the game core team, the marketing product director is responsible to shape and enrich the definition and the appeal of the product to ensure its marketability and ensure it matches players’ needs and stands out on the market.
WHAT YOU'LL DO
Product Definition and Positioning
- Define the key elements of the product offer (audience, value proposition, market segment).
- Own the positioning of the product with the buy-in of HQ and Publishing / Go-To-Market teams
- Channel the creative vision of the product to maximize its marketability potential.
- Strategically guide and refine the product definition with the core team.
- Contribute to business choices for the product: business model, sales objectives, SKU choices, and financial strategies based on market and player insights.
Communication and Marketing Strategy
- Orchestrate the communication strategy until the announcement and anticipate go-to-market needs: define the marketability pillars (key themes, key messages, tone) and co-define marketing assets with Publishing teams.
- Contribute to defining the assets required for the overall campaign in collaboration with Publishing teams
- Post-announcement, support the execution of the communication campaign: review and provide feedback on assets, guide choices based on product knowledge, and support agencies in asset execution.
Audience and Market Analysis
- With the support of User Research and Market Data teams, bring a 360° understanding and knowledge of the audience and market to the core team.
- Secure, harmonize, and analyze the data and surveys necessary to prioritize and leverage audience and market insights.
Documentation and Internal Communication
- Drive the formalization of all elements constituting the product (game bible, style guides, 360° vision).
- Contribute to or lead gate preparations and presentations.
- Be the product ambassador toward company stakeholders: brief and rally them around a common vision.
- Embody the product vision for the teams working on it: evangelize and inspire.
Content Consistency and Differentiation
- Ensure game content aligns with the product positioning.
- Contribute to differentiation (artistic direction, value propositions, etc.).
- Help prioritize features and guide production teams with benchmarks and industry trends.
Brand Alignment
- Align the product with the brand it belongs to.
- For a stand-alone product, produce foundational brand work to define the product’s scope.
Resource Management
- Define and manage the resources required to operate the product strategy throughout its lifecycle (team, budget).
- Initiate and develop business opportunities (partnerships, extra-gaming activities, etc.).
WHAT YOU'LL BRING
- Relevant university degree or technical training.
- Minimum 7-10 years’ experience in marketing for game production in a specific work unit or other relevant experience. Previous experience on multiplayer and live-service games is a plus.
- Leadership.
- Excellent communication skills.
- Human resource management skills.
- Ability to manage and adapt to change.
- Ability to work effectively on concurrent projects (multitasking).
- Results focus.
- Client and customer service focus.
- Ability to defend one’s point of view, even when unpopular.
- Ability to delegate and create accountability.
- Bilingualism (French-English).
- Extensive knowledge of the video game market and industry.
- Ability to incorporate a creative vision into marketing product development, considering market trends and players expectations
- Ability to take into account several data sources
Skills Required
- Relevant university degree or technical training
- 7-10 years of marketing experience in game production or relevant experience
- Leadership skills
- Excellent communication skills
- Human resource management skills
- Ability to manage and adapt to change
- Ability to work effectively on concurrent projects
- Results focus
- Client and customer service focus
- Ability to defend one's point of view
- Ability to delegate and create accountability
- Bilingualism in French and English
- Extensive knowledge of the video game market and industry
- Ability to incorporate creative vision into marketing product development
- Ability to use multiple data sources
- Previous experience with multiplayer and live-service games
Ubisoft Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ubisoft and has not been reviewed or approved by Ubisoft.
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Healthcare Strength — Health coverage in the U.S. includes medical, dental, and vision options with HSA funding to cover the deductible, plus access to One Medical and a mental‑health program. Several studios also provide telemedicine and, in some regions, on‑site clinic services.
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Leave & Time Off Breadth — Time off includes paid vacation, holidays, wellness time, volunteer PTO, and a sabbatical available after five years in the U.S. Canadian studios highlight six weeks of vacation and additional local days tied to occasions or seasonal reduced hours.
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Parental & Family Support — Enhanced parental leave with salary top‑ups is emphasized in multiple regions, including Canada. In the U.S., a travel‑expense program supports access to reproductive healthcare when services are out of state.
Ubisoft Insights
What We Do
Ubisoft’s 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.
