Product Director, Market Development, ICOTYDE PsO

Posted 2 Days Ago
Be an Early Applicant
Horsham, PA, USA
In-Office
Senior level
Healthtech • Biotech • Pharmaceutical • Manufacturing
The Role
Leads market development and primary care strategy for ICOTYDE in plaque psoriasis. Develops brand messaging, market expansion tactics, telehealth solutions, launch strategies, and educational initiatives. Partners cross-functionally with Sales, Medical Affairs, Global, and Insights teams; manages agencies and advisory activities; and supports marketing execution. Requires strong analytical, communication, project management, stakeholder influence, and change management skills, with domestic travel up to 20%.
Summary Generated by Built In

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Director, Market Development, ICOTYDE PsO, located in Horsham, PA.


About Immunology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine


About the Role

The Product Director, Market Development is a core member of the brand team accountable for developing and executing the Primary Care and market development strategy for ICOTYDE in Plaque Psoriasis (PsO). This position reports to the Group Product Director, Customer Experience and Market Development.


Key Responsibilities:

  • Identify opportunities where primary care serves as a disproportionate key stakeholder in PsO treatment initiation and develop a growth strategy that supports treatment earlier in a patient’s PsO journey
  • Customize brand messaging and lead the development of market expansion tactics that could include personal, non-personal, and medical education tactics
  • Lead the deployment of current and future tele-health solutions
  • Participate and actively provide inputs to cross-functional partners as it relates to launch strategy & tactical implementation, including but not limited to, Sales, Medical Affairs, Learning Excellence, Global, Insights, etc.
  • Shape and participate in advisory boards, congresses and attend scientific sessions where needed.
  • Manage associated AOR and agency partners, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key tactics and deliverables.


Qualifications Required:

  • Bachelor's degree required, MBA is preferred
  • A minimum of 5+ years of business experience with successful track record – preferably in Marketing, or alternatively also in Sales, Sales Learning & Development, Medical or related fields
  • Solid analytical & critical thinking with demonstrated ability to translate data into actionable tactics to deliver on business objectives
  • Capable of leading within a matrix environment & influencing without authority
  • Excellent communication & project management skills
  • Track record of demonstrating passion and perseverance for long-term & meaningful goals
  • Evidence of intellectual curiosity, long-range thinking, stakeholder alignment, and change management
  • Previous PCP and digital marketing or sales experience would be advantageous
  • Ability to work in Horsham, PA (3 days/week) and travel domestically up to 20%

Preferred:

  • Learning Aptitude towards AI/Tech: Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.


Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation,  external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource.



Required Skills:



Preferred Skills:

Skills Required

  • Bachelor's degree
  • MBA
  • At least 5 years of business experience, preferably in Marketing, Sales, Sales Learning and Development, Medical, or a related field
  • Successful track record delivering business results
  • Analytical and critical-thinking skills with the ability to translate data into actionable tactics
  • Ability to lead in a matrix environment and influence without authority
  • Excellent communication and project management skills
  • Passion and perseverance for long-term meaningful goals
  • Intellectual curiosity, long-range thinking, stakeholder alignment, and change management experience
  • Previous primary care physician and digital marketing or sales experience
  • Ability to work in Horsham, Pennsylvania three days per week
  • Willingness to travel domestically up to 20%
  • Commitment to learning emerging technologies such as AI

Johnson & Johnson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson & Johnson and has not been reviewed or approved by Johnson & Johnson.

  • Healthcare Strength — Healthcare coverage is characterized as comprehensive across medical, dental, and vision, with added supports like onsite clinics, fitness centers, and Employee Assistance resources. Mental-health services and wellbeing reimbursements are also described as meaningful components of the overall package.
  • Retirement Support — Retirement offerings are portrayed as a major differentiator, combining a 401(k) with employer matching and an employer-funded pension plan. Stock options and other long-term financial supports are also positioned as part of the broader rewards mix.
  • Parental & Family Support — Family-related benefits are presented as notably strong, including paid parental leave for all new parents and additional leave types for caregiving and bereavement. Financial assistance for adoption, fertility treatment, and surrogacy is highlighted as a significant support.

Johnson & Johnson Insights

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The Company
HQ: New Brunswick, NJ
143,612 Employees
Year Founded: 1886

What We Do

Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines

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