At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
MarketingJob Sub Function:
Advertising & PromotionsJob Category:
ProfessionalAll Job Posting Locations:
Horsham, Pennsylvania, United States of AmericaJob Description:
Johnson and Johnson is recruiting for a Product Director, Customer Experience and APP Marketing, IMAAVY, to be located in Horsham, PA.
About Immunology
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
The Product Director, Customer Experience & APP Marketing is a core member of the brand team accountable for shaping and delivering patient media, APP, and patient care team strategies. They will be responsible for partnering with PECS, advocacy and the communications teams to drive our strategy and advance the patient experience, including in close partnership with our Autoantibody Clinical Educator (ACE) team. This position reports to the GPD of Customer Experience & Access Marketing.
Key ResponsibilitiesThe PD will be directly responsible for patient care team experience and all aspects of patient media. They will also be the key brand point for PECS, communication, and advocacy.
Develop and implement materials for patient care teams and ACE in-services
Partner with Nurse Navigator and Caregiver PECS teams to ensure alignment with brand strategy across all materials and services and deliver nurse navigator and caregiver pull-through messaging, materials, and field direction/communications
Serve as brand communications lead.
Enhance and execute on patient CRM strategy
Help to diagnose barriers within the patient care teams and drive urgency in partnership with ACEs, PECS, address them
Lead development of APP tactics and pull through partnering with HCP team as needed
Manage the agency of record and other specialty agencies to drive close collaboration and integration of strategies and tactics
Patient NPP lead
Experience and Skills:
Required
A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree is strongly preferred.
A minimum of 7 years of business experience with a minimum of 3 years of marketing experience in the healthcare or pharmaceutical industry is required.
Experience translating customer insights into marketing tactics.
Demonstrated ability to partner and work with multiple agencies/vendors and cross-functionally
Ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making is required.
Strong verbal and written communication skills
A demonstrated track record of garnering leadership support, driving to decision, and strong execution.
Preferred:
Prior pharmaceutical launch experience.
Rare disease or neurology experience.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center ([email protected]) or contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Communication, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Organizing, Presentation Development, Product Development Lifecycle, Product Improvements, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical CredibilityTop Skills
What We Do
Profound Change Requires Boldness.
Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years.
The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world.
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