Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. The Bridgestone Americas family of enterprises, including CFNA, is comprised of more than 50 production facilities and 55K employees throughout the Americas. We provide the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized retail credit services for more than 8,000 other tire and automotive retailers nationwide. At our office in Cleveland, OH, more than 300 professionals gather each day to run a successful private label credit card program. We invest in our community and strongly believe that meaningful commitment to a wide variety of philanthropic organizations builds a better world and a brand that makes us proud.
New Product Development
- Develop and execute the product roadmap for each of CFNA’s credit products.
- Own the end-to-end lifecycle of new product initiatives—from concept through design, pilot, launch, and scaling.
- Build business cases with financial modeling, customer insights, risk assessments, and competitive analysis to secure buy-in from Executive Team.
- Ensure products launch on time, within regulatory requirements, within budget, and with strong adoption strategies.
- Partner with cross-functional teams (Finance, Analytics, Marketing, Technology, Risk, Compliance, Operations) to bring innovative products to market.
Innovation & Concept Development
- Identify market trends in the payments industry, competitive gaps with existing products and customer needs to guide product enhancements and innovation.
- Drive ideation and concept creation for new credit card products, features, and customer experiences.
- Develop compelling value propositions that address unmet customer needs and differentiate our brand from the competition.
Customer-Centric Design
- Leverage customer research, feedback, and testing to shape product concepts to meet the needs of our cardholders.
- Champion design-thinking and customer journey mapping to deliver best-in-class experiences.
- Continuously refine offerings based on pilot learnings and post-launch performance.
Strategic Influence
- Serve as the innovation champion within the credit card business, inspiring new ideas and approaches.
- Present product visions, prototypes, and business cases to executives and stakeholders.
- Build external partnerships (fintechs, networks, loyalty providers, digital platforms) to accelerate innovation.
- Bachelor’s degree in Business, Finance, or related field.
- 7+ years of experience in credit card product development, corporate strategy, or related roles.
- Proven track record in modeling, launching, and managing successful credit card products.
- Strong understanding of credit card economics and payment network operations.
- Excellent leadership, communication, and project management skills.
- Strong collaboration and relationship management abilities.
What we offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
What We Do
Nashville, Tennessee-based Bridgestone Americas, Inc. is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. Bridgestone develops, manufactures and markets a diverse portfolio of original equipment and replacement tires, tire-centric solutions, mobility solutions and other rubber-associated and diversified products that deliver social and customer value. These best-in-class offerings are sold to consumers and fleet customers around the world under the trusted Bridgestone and Firestone brand names.
With more than 50 production facilities and 55,000 employees, the Bridgestone Americas enterprise spans from Canada to Argentina. Business units of Bridgestone Americas include Bridgestone Retail Operations, the world’s largest network of company-owned retail tire and automotive service centers; Bandag, a leader in commercial tire retreading worldwide; Firestone Building Products, an industry leader in commercial roofing and building solutions; and Firestone Industrial Products, a leading provider of technologically advanced air springs for commercial and passenger vehicle applications.
Across all its businesses, Bridgestone is dedicated to shaping a sustainable future. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company strives to improve the way people around the world move, live, work and play in every aspect of its business.
To view our terms of use, visit https://www.bridgestoneamericas.com/en/terms-of-use.
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