Blue Cross of Idaho is seeking a Product Development Manager II to design and develop products across several lines of business, including products offered through vendor solutions. This role identifies and develops new product value propositions and new product strategies to enhance the existing product portfolio and to retain and grow the Company's market leader position for health insurance products.
This will be an on-site position with a hybrid option following training.
To be considered for the role, you have the following:
Level I:Experience: 2 years of product development, implementation, lifecycle management, project management, or related health industry experience
Education: Bachelor’s Degree in Marketing, Business, or related field; or equivalent work experience (Two years of relevant work experience is equivalent to one-year of college)
Level II:Experience: 4 years of product development, implementation, lifecycle management, project management, or related health industry experience
Education: Bachelor’s Degree in Marketing, Business, or related field; or equivalent work experience (Two years of relevant work experience is equivalent to one-year of college)
What your day may look like:- Develop and implement a multi-year product development roadmap and strategy for assigned products.
- Ensure strategy and value proposition creation meets performance goals and are delivered within established timelines and budget.
- Create and formulate business plans (includes by is not limited to, market and competitive analysis, need identification, desired business position, return on investment, feasibility, product specifications, go-to market strategy, etc.) with support from P&L Leader to develop and implement products.
- Discover, develop, and evaluate new product ideas, enhancements to existing products, or strategic product extensions, and translates research discoveries into usable and marketable products.
- Identify and review market competitive analysis and research effectiveness of new and existing products.
- Collaborate with business partners and/or key stakeholder to identify and react to market needs and develop membership forecasting and pricing strategy for new products, services, and benefit enhancements.
- Lead product development opportunities for both internal departments and external resources to ensure market winning products with accurate operational requirements.
- Ensure products meet regulatory requirements and manages and oversees the regulatory filings of products.
- Identify and manage the lifecycle management process from ideation to product launch to product discontinuance ensuring execution is in line with the project plan and addresses performance goals for assigned markets.
- Performs other duties and responsibilities as assigned.
As of the date of this posting, a good faith estimate of the current pay range for the level I is $78,064 - $117,095 and the level II is $96,183 - $144,275. The position is eligible for an annual incentive bonus (variable depending on company and employee performance).
The pay range for this position takes into account a wide range of factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, travel requirements, internal equity, business or organizational needs, and alignment with market data. At Blue Cross of Idaho, it is not typical for an individual to be hired at or near the top range for the position. Compensation decisions are dependent on factors and circumstances at the time of offer.
We offer a robust package of benefits including paid time off, paid holidays, community service and self-care days, medical/dental/vision/pharmacy insurance, 401(k) matching and non-contributory plan, life insurance, short and long term disability, education reimbursement, employee assistance plan (EAP), adoption assistance program and paid family leave program.
We will adhere to all relevant state and local laws concerning employee leave benefits, in line with our plans and policies.
Reasonable accommodationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Skills Required
- 2 years of product development or related experience at Level I
- 4 years of product development or related experience at Level II
- Bachelor's Degree in Marketing, Business, or related field
Blue Cross of Idaho Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blue Cross of Idaho and has not been reviewed or approved by Blue Cross of Idaho.
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Healthcare Strength — Feedback suggests medical, dental, vision and mental‑health coverage are a standout, with affordable PPO/HSA options often cited. Role postings and third‑party summaries describe comprehensive plan choices that employees value.
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Retirement Support — Feedback suggests a 401(k) with a company match is a core element, with mentions of an additional non‑contributory employer contribution. This indicates meaningful long‑term savings support as part of total rewards.
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Leave & Time Off Breadth — Role postings specify paid time off, paid holidays, a community service day and a self‑care day. Paid family leave, adoption assistance and an EAP further extend time‑off and wellbeing supports.
Blue Cross of Idaho Insights
What We Do
Since 1945, we’ve taken our role as an Idaho-based health insurance company to heart. While the health insurance marketplace has experienced lots of change in recent years, we haven’t. As a not-for-profit, we’re mission-driven to help connect Idahoans to quality healthcare that is affordable and build strong networks and services with our customers in mind. With an annual economic impact of $456 million (in 2016), we lead the state and industry in addressing the cost of healthcare and creating transformative customer experiences with information, tools and services. Ultimately, we aim to create a brighter future for all of us. All we need are customer-centric leaders like you.
