Serval is the AI platform for IT teams — replacing legacy systems like ServiceNow with automation that frees people to focus on meaningful work. Founded in early 2024, Serval is already trusted by innovative companies such as Notion, Perplexity, Vercel, Mercor, Langchain, and Verkada to automate more than 50% of their IT tickets.
Serval "automates the automation," using a natural language-to-code workflow builder and AI agents that discover and deliver automations for tedious IT workflows. What started as IT automation has expanded into a horizontal automation engine adopted by HR, Finance, Legal, Security, and Engineering teams.
Our mission is to free IT departments from the #helpdesk channel by creating the simplest way to automate employee onboarding/offboarding, software access management, and the long tail of employee requests. Long term, our vision is to develop a universal workflow automation and enterprise service management platform for all business functions.
We're backed by industry-leading investors, including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, and others, and founded by product and engineering leaders from Verkada.
As Product Designer, you’ll be working closely with the founding team to build the Serval platform from the ground up. Our vision is centered around usability, and you’ll be challenged to create intuitive and beautiful interactions that unlock powerful automation capabilities.
This role is based in San Francisco, California, and requires in-person presence.
What You'll DoDeeply understand a complex problem space and forge simple, elegant design solutions.
Generate your own ideas, and drive collaborative processes to elicit ideas from your teammates.
Move fast to explore those ideas via mockups, interactive prototypes, and usability testing with customers.
Work with engineering to understand the technical constraints of a project, and make pragmatic tradeoffs on your designs.
Craft your designs through every stage of the process: From exploratory concept through pixel-perfect, shipped UI.
Build the foundations of a flexible and scalable design system.
Support development of early brand content, including logo and landing page.
You have 5+ years experience as an in-house product designer, preferably designing full applications end-to-end.
You have experience designing and prototyping in Figma.
You like thinking about complex problems, and enjoy exploring the ambiguity inherent to defining a new product category.
You care about the details of your work, and love crafting pixel-perfect UI.
You like collaborating with other design-minded teammates in product and engineering.
You like shipping, and are willing to make hard tradeoffs in order to get features in the hands of customers.
You like impact, seeing how your work makes peoples’ lives better and moves business metrics.
You’re a self-starter, who can proactively identify opportunities for impact even when they’re not assigned to you.
You enjoy collaboration and feedback, can give constructive and respectful critiques of others’ work, and can explain the reasoning behind your design decisions and opinions.
You’re comfortable in a high-growth startup, can balance many simultaneous projects, and thrive in fast-paced environments.
Previous experience as a founding or early product designer at a startup.
Previous experience with B2B SaaS tools.
Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.
Top Skills
What We Do
Serval is the AI platform for IT teams, combining an AI-native ITSM with integrated workflow automation and access management.
Serval automates help desk requests, just-in-time access, onboarding/offboarding, and more with AI-powered workflows that build themselves.







