The Role
Overview of the Role:
We’re on a mission to modernize insurance – making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that’s remained largely untouched by the digital revolution, and PolicyMe is here to change that. As a remote-first, Toronto-based startup with big ambitions, we’re looking for a product leader to help us build the future of insurance in Canada – and beyond.
We’re hiring a Product Designer, Webflow with strong visual and UX instincts, and hands-on Webflow experience, to take full ownership of our marketing website. In this role, you’ll design in Figma, build in Webflow, and continuously optimize our site to support growth, brand, and conversion goals. You’ll collaborate closely with the Growth, SEO, and Performance Marketing teams to create high-quality landing pages, scalable templates, and engaging interactive components.
This is a highly autonomous role where you’ll shape the first impression for every PolicyMe visitor, ensuring our site is clear, trustworthy, and user-friendly.
What you'll be doing:
- Own the Marketing Website: Take full responsibility for the design, build, and ongoing evolution of PolicyMe’s marketing site, ensuring it delivers a clear, trustworthy, and conversion-friendly experience.
- Design in Figma: Translate briefs and ideas into clean, component-driven designs, including landing pages, editorial templates, partner pages, and interactive tools.
- Build in Webflow: Develop pages using our existing CMS structure and reusable components, while creating new templates or modules when needed to support growth and content initiatives.
- Collaborate Across Growth: Work closely with the Growth, SEO, and Performance Marketing teams to deliver projects that align with brand, traffic, and lead generation goals.
- Maintain & QA: Oversee releases, troubleshoot visual or functional issues, and ensure every page is responsive, accessible, and polished across devices.
- Enhance the Design System: Identify opportunities to extend or refine reusable patterns, improving build velocity and visual cohesion.
- Proactive UX & Research: Monitor site performance, run lightweight UX research or A/B testing on underperforming pages, and recommend design or UX improvements.
- Work with External Partners: Collaborate with engineering, external Webflow developers, or agencies when net-new custom components or complex builds are required.
- Support SEO & Content Goals: Implement layouts and components that enhance readability, engagement, and technical SEO performance.
- Experiment & Innovate: Bring forward new ideas for interactive elements, dynamic content, and AI-enabled features that improve the overall site experience.
- Other duties as required
What we are looking for:
- 5+ years of experience as a Product Designer, UX/UI Designer, or similar role, ideally with web or content-heavy products.
- Proven Webflow experience — building, launching, and maintaining marketing sites (not just CMS content entry).
- Strong design skills in Figma, with a portfolio that showcases clean, user-centric, and conversion-aware work.
- Solid understanding of responsive design, accessibility, and component-based systems.
- Comfort making light HTML/CSS updates for styling and layout tweaks.
- Ability to manage multiple projects and priorities in a fast-paced, collaborative environment.
- Strong communication and teamwork skills, with experience working cross-functionally with marketing, content, and product teams.
- Proactive problem-solver who can identify opportunities, propose solutions, and take projects from concept to completion.
Nice to haves:
- Startup or high-growth company experience, ideally in a marketing or growth team environment.
- Experience collaborating closely with SEO and content teams to deliver high-performing pages.
- Exposure to paid media landing page design, conversion rate optimization, and A/B testing.
- Basic technical SEO knowledge.
Why join us:
- Generous PTO - 20 vacation days
- Access to stock options and a comprehensive benefits plan
- A remote-first team with company paid, in-person socials and the option to work from our Toronto-based office
- Resources to help your professional development, including an L&D budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
- Work with an empathetic, high-performing team in a flexible, results-oriented environment
About PolicyMe:
At PolicyMe, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians' evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown exponentially, selling over $10 billion in insurance coverage to Canadians.
We are proud of the team we’ve built and are excited for those that are yet to join us. We operate with a remote-first culture, attracting top talent from across Canada. If you’re looking for a fast-paced, collaborative environment, working alongside incredibly ambitious yet humble humans, we may be the right place for you! To learn more, visit www.policyme.com.
Commitment to Equal Opportunity:
PolicyMe is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Accessibility Statement:
PolicyMe is dedicated to ensuring an accessible experience for all candidates. If you require accommodations during the application process, please let us know in the "Additional Information" section of the job application. We are committed to working with you to provide support and make reasonable adjustments throughout the process.
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The Company
What We Do
We are on a mission to put families first with simple and affordable insurance. We strongly believe that life insurance is fundamental to a sound financial plan. It ensures that your family can replace lost income to pay for key expenses, eliminate debt, pay for college, or address other financial goals in the unfortunate circumstance that you pass. However, we also understand that life insurance is complicated. There are many factors to take into account in determining how much life insurance is right for you, and what type of policy best suits your needs. That is why we believe life insurance advice should be transparent, customized and most importantly, convenient. We are an experienced team trying to change the insurance industry with a customer first approach. Our proprietary life insurance algorithm assesses your needs and recommends the best product for you – regardless of commission structure. Life insurance is complicated, and our advice engine can help you find the the best protection in the most cost-effective way
