Product Designer (Staff/Principal-level)

Reposted 19 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Artificial Intelligence
The Role
Lead design for Synthesia's video creation platform, focusing on user-friendly editing experiences and collaboration tools while driving product vision and quality metrics.
Summary Generated by Built In

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

The role:

We’re looking for a Staff/Principal Product Designer to lead design for Synthesia’s core creation and editing experience: the surfaces where customers script, build, iterate, collaborate on, and publish videos at scale.

This area is central to redefining how video is created: removing the need for traditional editing while increasing the quality and consistency of what customers can produce.

You’ll operate as a senior IC: setting direction, influencing roadmap decisions (not just contributing), shaping bets with Product and Engineering leaders, and raising the craft bar across the entire creation experience - not just our editor.

We’re building a video creation platform for everyone, not a specialist tool. We see a future where Synthesia sits alongside word processors, presentation software, and spreadsheets as a staple used by many. That means we need to move beyond the prevailing paradigms of video creation and invent new ones that are powerful without being complex.

In practice, this role is about core editor / creation platform problems, for example:

  • Designing canvas + timeline/editor workflows that feel approachable on the surface and powerful in depth.

  • Creating repeatable interaction patterns that scale across the creation experience and help users build a consistent mental model

  • Improving creation quality through better structure, guidance, and feedback loops while users are building content.

  • Enabling collaboration and iteration inside the editor (reviews, handoffs, reusable patterns, consistency).

  • Working in a space where AI changes what “authoring” means, and the best patterns are still emerging.

In this role you will:
  • Own major creation/editor bets end-to-end, from problem framing to shipped outcomes and iteration.

  • Set a design vision for key parts of the editor, and influence adjacent product surfaces to stay coherent.

  • Partner closely with Product and Engineering to define what “great” looks like (principles, quality bar, success metrics) and then drive toward it

  • Prototype and test interaction models quickly (and know when high-fidelity matters).

  • Raise the bar on craft: interaction design, UI quality, systems thinking, and consistency across the creation experience.

You should apply if you bring
  • Significant experience designing complex, high-usage product surfaces (creation tools, editors, collaboration/canvas-based products).

  • Strong craft in interaction design and UI, and a track record of shipping work that measurably improves the product experience.

  • Comfort operating in ambiguity: you can turn unclear problem spaces into crisp direction, and you do not wait for perfect clarity.

  • Systems thinking: you understand how product architecture, state, and constraints shape the UX (not just the screens).

  • Excellent communication in design reviews and cross-functional decision-making contexts.

  • Leverage feedback from our users & customers to ensure our product continues to meet their needs.

  • Tackle complex and novel problems as we mature our nascent product and uncover new use cases.

  • Play a key role in the early stages of product development as part of a team that aspires to create one of the best designed SaaS tools out there.

  • Work with a team that ships fast and iterates quickly..

  • Solve our most important UX problems and shape the future of Synthesia - from the initial idea stage to the final execution.

At Synthesia we expect everyone to:
  • Put the Customer First

  • Own it & Go Direct

  • Be Fast & Experimental

  • Make the Journey Fun

You can read more about this in this public Notion page: https://synthesia.notion.site/How-we-work-at-Synthesia-f794caa72f8446efb6be22b551ce0fa2

Benefits
  • A flexible, hybrid role based out of our London office

  • Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay

  • 25 days of annual leave + public holidays in the country where you are based.

  • A generous referral scheme.

  • Work from home set up.

  • At Synthesia, you can work from anywhere (within reason) in the world for up to 60 days per year!

  • A huge opportunity for career growth as you’ll help shape a market-defining product.

Skills Required

  • Significant experience designing complex, high-usage product surfaces
  • Strong craft in interaction design and UI
  • Systems thinking for UX architecture
  • Excellent communication skills in design reviews
  • Experience in user feedback integration
  • Ability to tackle complex product problems

Synthesia Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Synthesia and has not been reviewed or approved by Synthesia.

  • Leave & Time Off Breadth Leave benefits are positioned as generous, including substantial annual leave plus public holidays and an additional long-tenure sabbatical with a cash award. Flexible working hours and hybrid/remote arrangements further strengthen perceived time-off and flexibility value.
  • Healthcare Strength Health coverage is described as robust, including private medical insurance with mental health support and dental/vision coverage. Added features like cashback options and gym discounts extend the package beyond basic medical coverage.
  • Equity Value & Accessibility Equity is framed as a meaningful part of total rewards through a generous stock options plan and a recent employee liquidity event tied to a major funding round. This can materially improve the perceived value and accessibility of long-term incentives versus options that remain purely paper value.

Synthesia Insights

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The Company
HQ: London
428 Employees
Year Founded: 2017

What We Do

Synthesia is the #1 rated AI video communications platform. Thousands of companies use it to create videos in 140 languages, saving up to 80% of their time and budget. 👉 Trusted by Zoom, Xerox, Teleperformance, Amazon and mor

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