About Persona
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
About the role
As a Product Designer focusing on Platform and Systems at Persona, your role will be critical in shaping the foundations of our platform experience. This means diving into deep product work, collaborating with engineering and product on end-to-end problems, but also extrapolate your work toward pattern definition and standardization. The challenges you'll face require an aptitude for cross-functional collaboration, product complexity, and analytical systems thinking. Our teams are always iterating, evolving, and learning — we move fast. Your role will be integral in building a world-class platform experience.
What you'll do at Persona
- Partner with our Identity Foundations and Data Products teams to build the most comprehensive solution to verify anyone, anywhere
- Tackle complex systems configuration challenges that require technical aptitude and creative brilliance
- Collaborate with Design Engineering to nurture and harden our design systems and pattern definitions
- Help to foster a vibrant Design team culture advancing our craft, process, and thought
- Advance clear and well-constructed points of view, backed by expertise, design rationale, customer data, and industry trends
What you'll bring to Persona
- BFA or BA/BS degree in design, interaction, or related field
- 3+ years of relevant industry experience
- You’re incredibly curious and want to know the ‘why’ behind everything
- You’re a great collaborator, able to manage and prioritize multiple moving parts and stakeholders
- You’re proactive — you find opportunities instead of waiting for opportunities to find you
- You're a clear communicator with a knack for story-telling
- You think about patterns at scale and UX consistency
- You can give and solicit feedback to raise the quality bar
Nice to haves
- Frontend development, specifically proficiency in HTML, CSS, JS, React, TS
- Hi-fidelity prototyping
- Building or maintaining design systems
- Motion and/or 3D skills
- Experience designing for B2B/SaaS
Compensation & Equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.
Benefits and Perks
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
Top Skills
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.
Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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