The Role
Design financial experiences for users in India and Africa, focusing on onboarding, conversion, and retention strategies through data-driven iterations, while collaborating with cross-functional teams.
Summary Generated by Built In
Branch Overview
Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.
Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team—founded and led by the former CEO of Kiva.org—now spans 400+ employees globally. We’re backed by investors such as Andreessen Horowitz, Visa, and the IFC.
Job Overview
You'll design financial experiences that reach millions of people across India and Africa who've been largely excluded from traditional banking. Working within our global design team and closely aligned with Growth, you'll own end-to-end design across our core products: wallets, savings, loans, rewards, and debit cards.
This role sits at the intersection of craft and impact. You'll design experiences that help users discover Branch, activate quickly, and build lasting financial habits — from onboarding flows and referral programs to conversion optimization across the funnel. You'll experiment fast, measure what works, and iterate based on data. If you're energized by measurable outcomes and believe great design can turn first-time users into lifelong advocates, this is the role for you.
Responsibilities
Qualifications
Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.
Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team—founded and led by the former CEO of Kiva.org—now spans 400+ employees globally. We’re backed by investors such as Andreessen Horowitz, Visa, and the IFC.
Job Overview
You'll design financial experiences that reach millions of people across India and Africa who've been largely excluded from traditional banking. Working within our global design team and closely aligned with Growth, you'll own end-to-end design across our core products: wallets, savings, loans, rewards, and debit cards.
This role sits at the intersection of craft and impact. You'll design experiences that help users discover Branch, activate quickly, and build lasting financial habits — from onboarding flows and referral programs to conversion optimization across the funnel. You'll experiment fast, measure what works, and iterate based on data. If you're energized by measurable outcomes and believe great design can turn first-time users into lifelong advocates, this is the role for you.
Responsibilities
- Own design end-to-end: Lead projects autonomously from PRD to engineer handoff — user flows, wireframes, hi-fi mockups, prototypes, usability testing, and design QA. You ship work, not files.
- Design for acquisition, activation, and retention: Own onboarding, monetization, and referral experiences that help users understand Branch's value quickly and turn them into advocates.
- Experiment rapidly with data-informed iteration: Work in quick cycles — test hypotheses, ship experiments, define KPIs, and iterate based on A/B results, funnel analysis, and user behavior patterns.
- Deeply understand our customers: Collaborate with UX Researchers on foundational and formative research. Translate insights into designs that work for customers with varying levels of financial and digital literacy.
- Partner cross-functionally: Work with Product Managers, Engineers, User Researchers, and Marketers to drive growth initiatives from concept to launch. Communicate clearly across globally distributed teams.
- Leverage AI to accelerate your work: Use AI tools fluently — for ideation, prototyping, content generation, and building functional demos. Explore emerging capabilities like MCPs, generative AI, and AI agents.
- Strengthen our design system: Contribute to our design system's evolution — ensuring consistency and scalability across products and markets.
Qualifications
- Experience
- 3+ years of product design experience with shipped consumer products — fintech or mobile-first apps strongly preferred
- Demonstrated ability to design simple, intuitive experiences at scale across diverse user contexts
- Experience with Android and Web design patterns for consumer-facing products
- Growth Design
- Track record designing for growth: onboarding, conversion-focused features, referral mechanics, and user education
- Experience with experimentation — running A/B tests, interpreting results, and iterating based on learnings
- Familiarity with growth metrics and funnel thinking (acquisition, activation, retention, referral, revenue)
- Craft & Execution
- Proficiency in Figma
- Strong visual design skills with excellent attention to detail
- Motion design and micro-interaction skills are a plus
- AI × Design Fluency
- Actively use AI tools and LLMs to augment ideation, copywriting, asset generation, or research synthesis
- Comfortable vibe-coding with tools like Figma Make, Lovable, Cursor, or similar to prototype functional experiences
- Curious about emerging AI capabilities in design workflows
- Mindset & Collaboration
- You balance craft with velocity — knowing when to polish and when to ship
- Strong communication skills; you present clearly and listen well
- Comfortable with ambiguity and changing priorities in a fast-paced startup
- Resourceful and scrappy — you've done a lot with lean teams
- Education
- Bachelor's degree in HCI, Product Design, Interaction Design, Architecture, or related field (or equivalent practical experience)
- Competitive salary and equity package
- Fast-paced, collaborative, and high-autonomy work culture
- Hybrid work setup designed for flexibility and work-life balance
- Fully paid group medical insurance and personal accident insurance
- Generous paid time off, plus company-declared public holidays
- Fully paid parental leave for fathers and non-birthing parents (12 weeks), in addition to 26 weeks of statutory maternity leave
- Monthly WFH stipend, along with a one-time home office setup budget
- $500 annual professional development budget
- Quarterly social meet-ups and sponsored monthly team lunches
Top Skills
Ai Tools
Figma
Llms
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The Company
What We Do
Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Nairobi, Mumbai and Bangalore, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility. Branch's mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms.
