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Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role
About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the role
As a Product Data Strategist on the Business Identity Solutions (BIS) team, you’ll help define the future of how businesses are verified and understood through data. You’ll play a key role in bridging engineering, product, and go-to-market functions to deliver data products that give our customers a comprehensive view of business identity.
This is a high-ownership, cross-functional role that combines product thinking, data strategy, and deep investigative research to uncover opportunities and launch impactful business data solutions. You’ll lead initiatives end-to-end: from discovery and scoping to implementation and scale. This includes evaluating new data sources, navigating compliance nuances, and aligning internal teams to drive execution.
Success in this role requires a strong curiosity to understand how business data is modeled, sourced, and structured in different countries, and the ability to turn that complexity into consistent, intuitive product experiences that work across global markets.
This position is based out of our New York City office in Lower Manhattan next to Madison Square Park.
What you'll do at Persona
- Drive the development of new business data products, with a focus on data quality, coverage, and long-term scalability
- Research and evaluate third-party data sources, regulatory frameworks, and global registry systems to uncover new opportunities and assess feasibility
- Collaborate across engineering, product, and go-to-market teams to scope, build, and launch new data products
- Shape and support the roadmap for global data coverage
- Codify learnings and decisions into internal knowledge bases, turning data evaluations, regulatory insights, and product patterns into scalable reference materials
What you'll bring to Persona
- Experience: You have 2–5 years of experience in product, engineering, data, or customer-facing technical roles in fast-paced environments
- Attention to detail: Ability to dig into the details to ensure solutions are accurate, complete, and contextually aligned with product and regulatory requirements
- Naturally curious: Not satisfied with surface-level answers and will dive deep into the details of the data to fully understand what’s going on
- Technical fluency: Comfortable reviewing API documentation, interpreting JSON data, and applying that understanding to guide product decisions
- Strong communicator: Able to clearly articulate technical and complex concepts to a range of audiences
- Comfortable with ambiguity: Makes thoughtful decisions about scope, tradeoffs, and priorities with minimal direction
- Self-aware: Adjusts approach based on the needs of the team and the moment— knows when to lead, when to support, and always open to learning and feedback
Compensation & equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location. Salary ranges are subject to change without notice.
Benefits and perks
Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
Persona Identities Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Persona Identities and has not been reviewed or approved by Persona Identities.
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Fair & Transparent Compensation — Engineering pay is portrayed as market-competitive, and role-specific salary pages display a visible range of titles and pay across functions. Recent compensation submissions indicate strong packages in core roles, supporting market alignment.
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Retirement Support — A non‑elective company 401(k) contribution is provided, adding reliable retirement value regardless of employee deferrals. This element is consistently highlighted across public benefits descriptions.
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Parental & Family Support — Paid parental leave of substantial length and support for adoption and surrogacy are explicitly offered, with flexibility to take leave over an extended window. Family‑planning resources further bolster coverage for different paths to parenthood.
Persona Identities Insights
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The Company
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials. Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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