The Product Content Specialist (PCS) exhibits skills in foundational processes and platforms to optimize digital content, user experience and web performance. Collaboration with teams and SMEs across the organization is a critical success factor, enabling the PCS to assist in building a strategic content ecosystem.
Key Responsibilities:
PIM Data Management:
Lead and maintain product data within the PIM system.
Ensure data integrity and accuracy by performing regular audits and updates.
Coordinate with IT and data teams to troubleshoot and resolve any data-related issues.
PIM Content Creation and Management:
Partner with teams in the creation and maintenance of high-quality product descriptions, specifications, images, and other content.
Ensure consistency and accuracy of omni-channel product information for use across all platforms.
Consult with product managers, marketing teams, and other stakeholders to gather and create necessary content.
Submit and lead Service Desk requests to facilitate troubleshooting and resolution of content related issues and/or completion of stakeholder requests.
WCS Content Creation and Management:
Partner with stakeholders in the creation and maintenance of high-quality non-PIM web elements associated with product category navigational pages.
Collaborate with stakeholders in the creation and maintenance of high-quality Flexible Article Template pages.
Submit and lead Service Desk requests to facilitate troubleshooting and resolution of WCS related issues and/or completion of stakeholder requests.
Reference web elements on PIM related content.
Content Optimization:
Partner with stakeholders/ SMEs to optimize product content for SEO to improve visibility, searchability, and ranking.
Leverage all platforms available at Agilent to optimize content such as BrightEdge, GA4, CrazyEgg etc.
Keep abreast of process changes in the content ecosystem such as the use of generative AI, introduce to stakeholders, and integrate into Agilent content processes as needed.
Keep abreast of new platforms in the content ecosystem such as new BrightEdge modules, introduce to stakeholders and integrate into Agilent content processes as needed.
Implement best practices for content formatting and presentation.
Regularly review and update content to reflect changes in product offerings.
Performance Analysis:
Leverage our content investment to expand and measure the impact of content optimization across our organization.
Develop strategic dashboards to monitor and analyze content performance.
Generate reports on content effectiveness and provide recommendations for improvement.
Track key metrics such as engagement, conversion rates, and search rankings.
Assess competitor rankings and SEO.
Collaboration and Communication:
Work closely with PIM Analysts, the Publishing team, the Writing Center of Excellence, and the Localization team to ensure alignment of product content strategies.
Provide training and support to stakeholder team members on product content requirements, usage, and best practices.
Ensure stakeholders understand the effort required to support a high-quality digital content strategy and the positive impact it can provide.
Communicate effectively with stakeholders to understand their content needs and requirements.
New Product Introduction / M&A Support:
Collaborate with stakeholders to understand new content needs and requirements including PIM hierarchy, website navigation, product attribution and web components.
Collaborate with PIM Analyst team to implement new content needs and requirements.
Collaborate with Content Colleagues to ensure consistency across Agilent.
Assist in the creation and entry of high-quality product descriptions, specifications, and other content.
Submit and manage Service Desk tickets to support NPI / M&A needs and requirements.
Bachelor's or Master's Degree or equivalent.
8+ years relevant experience in digital marketing, content strategy or e-commerce.
Proven experience with PIM systems and digital content platforms.
Strong understanding of SEO principles and content optimization strategies.
Proficiency in web analytics tools (e.g., BrightEdge, GA4, CrazyEgg).
Scientific and/or Gas Chromatography experience is preferred .
Familiarity with generative AI and emerging content technologies is a plus.
Experience supporting New Product Introductions (NPI) and M&A content integration.
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Additional Details
This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least September 29, 2025 or until the job is no longer posted.The full-time equivalent pay range for this position is $133,120.00 - $249,600.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locationsAgilent Technologies, Inc. is an Equal Employment Opportunity and merit-based employer that values individuals of all backgrounds at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to creating and maintaining an inclusive in the workplace where everyone is welcome, and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email [email protected] or contact +1-262-754-5030. For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.Travel Required: NoShift: DayDuration: No End DateJob Function: MarketingTop Skills
What We Do
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