The Product Expert Program lead by the Product Communications Manager is designed to overcome health barriers and product misconceptions particularly among key stakeholders that decide about product listings/distribution, be it in the trade, at universities, or in on premise restaurants and accounts.
Product Communication Managers have a science, nutrition, health or sports background and can competently answer product questions. They complement the work of the Science and Regulatory department who speak to governments and national institutions, however, are part of the country marketing team and service the entire organization. In addition to product knowledge, the Product Expert is also the in-house resource for all sustainability related topics, both training on Red Bull’s approach, and participating in mapping our efforts in becoming more sustainable across all of our marketing activities (e.g. at events, in collaboration with partners etc.)
Job DescriptionOVERCOME BARRIERS TO LISTINGS AND PREVENTING DELISTINGS
Drive national strategy of growing reach by defusing product related concerns across all channels and playgrounds including classic trade and convenience as well as key strategic so-called “non-traditional outlets” – such as in universities as well as in on premise – particularly daytime outlets.
Help prevent delistings where customers are concerned about product because of negative word of mouth or media coverage.
Support Sales teams with:
New RFPs, tradeshows and customer meetings that require product knowledge and advocacy.
Nutrition, ingredient, and allergen information, liaising with Global Quality Assurance team.
NETWORK MANAGEMENT AND DEVELOPMENT
Leverage existing network, while also identifying new networks of credible 3rd party experts and opinion leaders who could provide value to the program in collaboration with the Regulatory & Science Team and marketing team.
Attend conferences relevant to the health/wellness/sports and product marketing landscape to stay current and understand what other brands are doing in this space (Not to present but to learn).
Work with Regulatory Affairs and trade associations Corporate Social Responsibility product communications tools and campaigns for issues management purposes/proactive education of the public (ie. Caffeine Awareness Month, Smart Portions).
MANAGE INTERNAL PRODUCT TRAINING AND COMMUNICATION
Work on product related topics with all departments to drive product understanding and relevance internally (product and sustainability presentations, support) and externally.
Manage product trainings for consumer collecting teams, new athletes, and employees.
PLANNING AND REPORTING
Collaborate via global reporting tool contributing to discussion pages to exchange learnings and best practices with local and global Product Communication Manager network.
Maintain collaboration and dialogue with the international team as well as Regulatory & Science around potential topics that require their expertise.
Create and implement business plan/strategy around big moments, sales priorities, and new product launches to drive business collaboratively around sustainability and product advocacy.
QualificationsRequired: Health / Nutrition / Sports / Science Experience.
Registered Dietician designation preferred.
3-5+ years working experience.
Excellent Presentation/Negotiation Skills.
Strong oral and written communication skills; ability to navigate conversations with diplomacy.
High standard of integrity with a passion for the brand and commitment to Red Bull values.
An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate ‘best practices’.
Additional InformationRed Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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